Self Authoring Checkout/order form — “Self Authoring 2 for 1”

Why it works

“Purchase Full Suite” opens a modal for a different-sounding product: “Self Authoring 2 for 1. When you buy the Self Authoring 2 for 1 Special, you will receive all the Self Authoring exercises for yourself. You will also receive a voucher that you can email to a friend.” Same price, $29.90. The gift is in the headline offer, and the page doesn’t mention it.