Email examples
Real-world Email examples pulled from complete funnels, each in the context that makes it work.
13 examples
- Acquisition.com — "Your New Scaling Frameworks" delivery emailFour lines and a P.S. The whole email is a link and a signature — no pitch, no workshop, no mention of the VSL the opt-in just showed. After a landing page that asked for revenue, ownership and industry, the delivery is deliberately unremarkable. The P.S. is the working part: asking for a reply is a deliverability move, because a thread the recipient has answered is one Gmail stops filing under Promotions — and this email landed in Promotions, where the rest of the sequence will too unless someone replies. The offer it makes for that reply, a second free SOP, costs nothing to fulfil. Note the sender: [email protected], not a person, signed "- Alex".View asset →
- Acquisition.com — The workshop sequence — 8 emails in 19 daysWhat the qualified branch actually receives instead of its lead magnet. Nothing in these eight emails delivers the five frameworks; every one of them sells a Las Vegas workshop. The sequence rotates the From name across three people — Leila opens, a salesman named Ed Turney does the two follow-ups, Alex takes the rest — while the sending address never changes, so a reply lands in the same place no matter whose name is on it. The scarcity is built in public across three days: 90 seats, then 39 seats left, then sold out.View asset →
- ClickFunnels — The challenge emails: three a day, timed to the sessionRegistration starts a sequence that runs for thirteen days. Each live day gets three emails from "Russell": a morning tease ("[DAY 3] the queen of getting non-sales people to collect money…"), a "we're LIVE!" at doors-open, and the replay that night. The replay comes with its own deadline, "we pull it down as soon as we go live tomorrow", so every evening carries a small reason to watch now. A second sender, "Ben [One Comma Club Team]", writes during the sessions from "inside the room", and sends the homework. The regular ClickFunnels newsletter keeps going underneath it all (Dream 100, a case study on losing money per customer), so the challenge sits on top of the list rather than replacing it. All three names send from the same no-reply address.View asset →
- ClickFunnels — The offer emails: one price, a growing stackThe offer is announced on the evening of Day 3, three days in, two days before the end. Email 09 names the price once: $5,500 for the Funnel Builder Certification, lifetime ClickFunnels and 50 agency accounts, plus $297 a year. That is the $997 deposit and $4,500 on the deposit page. It is framed against $5,346 for eighteen months of an ordinary account. From then on the price never moves and every email adds to the stack: an AI "Funnel Hacker Brain", Daily Draft ("$60K/year value"), six months of Rocketeer, Barnum PT Pro, CF Pro Tools upgraded "from 1 year to LIFETIME", until the finale email counts "13 bonuses… $5,500". The links carry utm_term=evergreen, the email list's own label for a launch that repeats.View asset →
- The Diary Of A CEO — TODO: the guide’s delivery emailNot captured yet. The capture submitted the email and the “Business & entrepreneurship” interest; the inbox session had expired, so the delivery email and anything after it is still to be read. A second pass with a different interest is due, to see whether the follow-up changes with the answer.View asset →
- The Diary Of A CEO — TODO: the welcome and confirmation emailsNot captured. Both newsletters were joined with tagged addresses (Behind the Diary and DOAC separately), but the inbox session had expired, so the DOAC confirmation email, the first Sunday letter and anything after them are still to be read.View asset →
- Hampton — Report delivery and follow-up (not captured)TODO: capture. The form was not submitted. Presumably the report arrives by email, and anyone whose revenue band qualifies is followed up as a membership lead.View asset →
- involve.me — Emails after sign-up (not captured)TODO: capture. Every ad promises "personalized email sequences", so how involve.me emails its own new users is the part of this funnel most worth seeing. It needs a real sign-up.View asset →
- James Clear — Welcome emailArrives within minutes. Three concrete next actions (whitelist the sender, download the companion app, sample the book) — matches exactly what the confirmation page promised.View asset →
- King Kong — The unfinished-booking emails: "RE: Alex's appointment"Leave the details form without picking a time and the booking does not go quiet. A strategist emails you by name, under the subject "RE: Alex's appointment", although there was never an earlier message to reply to. A reply prefix and a real person's signature make a marketing email look like a conversation already under way. The free call gets a price, "worth $1,000", and a list of branded deliverables. The deadline tightens across three emails: the free spots for the month are "almost gone", then your spot is being held "in limbo", then you have three days.View asset →
- Peterson Academy — TODO: the mailing list’s emailsNot captured yet. The popup was submitted with a tagged address; the inbox session had expired, so whatever the mailing list sends, and whether it pitches enrollment, is still to be read.View asset →
- Salesforce — TODO: the report download and the follow-upNot captured yet: what “Download the report” produces, and what follows the lead (emails, a call). No form was submitted.View asset →
- Salesforce — TODO: what happens to the leadNot captured yet. No form was submitted, so the follow-up is unknown: nurture emails, and whether a person or an agent works the lead. The report’s own foreword says Salesforce’s agents now work every untouched lead (130,000 contacted in four months). Submitting once with a real number would show it.View asset →