Ad examples

Acquisition.com — "Are you struggling to scale?" still adThe single biggest ad set Hormozi's page runs — 76 live ads point at this one page, in five formats (28 video, 36 still, 6 dynamic-catalog, 1 carousel and 5 creator-style videos), 71 of them with the same body copy. The copy diagnoses before it sells: three constraints (customers, customer value, people), then "we've personalized it for your business". Personalised is the hook; the price, the workshop and the call are all absent from the ad.View asset →
Acquisition.com — "Are you struggling to scale?" video adThe same words as the still, over a video. Running both formats at this volume, with the copy held constant, is a test of creative and nothing else. The link bar's description gives away the real promise in one line — "Get your personalized $100m Scaling Roadmap".View asset →
Acquisition.com — Creator paid-partnership testimonialA different mechanic from the other 71. A voice that is not Hormozi's tells a "$30k on coaching" story and sells the roadmap as the cheap way to find where a business is stuck, then asks for a comment ("Comment MAP") rather than a click. That wording looks like a comment-to-message automation, where the commenter is sent the link privately. The ad also carries a direct link to the same page; the comment route was not followed, so what a commenter receives is not on file.View asset →
Acquisition.com — "Something I charge for" still adThe hook is a price the visitor is not going to pay: "I want to send you something I charge for", then "it's free". The copy is a first-person story of one question every owner with a sales team asks, how much to pay them, and answers it with a training plus a four-tool workbook. The last paragraph is the real qualifier and it is on the ad, not on the form: "if you're doing over a million a year… there's a link to schedule a call on the thank-you page". The sales pitch is announced here and delivered two steps later.View asset →
Acquisition.com — "Something I charge for" video adThe same words over a video. Six live ads on one landing page in three formats (carousel, still, video), all with the same body, put the test on the creative and leave the offer and the page alone.View asset →
Acquisition.com — "5 Scaling Frameworks" video ad — Alex HormoziA talking-head clip that reads as free advice rather than an ad — vertical, captioned, shot in the same setup as his organic content. The copy offers the frameworks for free but previews the real pitch, the 2-day Vegas workshop, in the same breath, and qualifies out non-business-owners in a P.S. Three months on the same creative is the durability signal; nothing here is a test.View asset →
Acquisition.com — "5 Scaling Frameworks" still ad — Alex HormoziWord-for-word the same body copy as the video cut, but a still creative and a different button — "See details" instead of "Learn more". The link description is the tell: it credits the lead magnet to *Leila* Hormozi while the copy above it speaks in Alex's first person. The same offer is being tested across media and attribution, not across message.View asset →
Acquisition.com — "5 Scaling Frameworks" video ad — Leila HormoziThe same funnel bought a second time, from a second face. Leila's page runs byte-identical body copy to Alex's with its own creative, and several ads in the set formally tag Alex's page as a branded-content partner. Two personal brands, one destination — the audience overlap is being treated as a distribution problem, not a positioning one.View asset →
Acquisition.com — "Download Free Personalized Sales Roadmap" still adThe same three-constraint opening as the main Roadmap ad, "Are you struggling to scale your business?", with the product swapped. The copy sells "a $100M Sales Playbook", the button says "Download Free Personalized Sales Roadmap", and the thank-you page says "PLAYBOOK SENT": the same asset has three names between the click and the inbox. This version of the copy stops at "break through to the next level" with no "just answer a few questions" line.View asset →
Acquisition.com — "Download Free Personalized Marketing Roadmap" video adThe marketing counterpart: the same body with "Marketing Roadmap" in place of "Sales Playbook", and one extra closing line, "Just answer a few questions and we'll send it to you." It is a single video ad, against three for sales, so the marketing version is the smaller test.View asset →
Acquisition.com — Marketing Workshop video adThe ad explains why the workshop exists before it sells it: Hormozi says he did not want "the brand of a marketer", and changed his mind because of what AI now lets them do. Scarcity is a claim about the past ("the last marketing workshop sold out in 12 hours"). The qualifier is in the last line, "a business owner doing $1m+ a year", and the call to action is to book a call, not to buy. The page it points at calls this "our first ever Marketing Workshop"; the copy talks about a previous one.View asset →
Acquisition.com — Sales Workshop video adA list of four things founders say, in quotation marks, so the reader finds themselves in the fourth. The offer is "our first-ever Sales Workshop. Two days in Vegas. 90 seats." The page says "80 seats per workshop" in its hero. The $1M+ line is repeated here and then again as the page's own headline.View asset →
Acquisition.com — Scaling Workshop video adThe only one of the three that does not name a revenue floor in the copy. The diagnosis is the whole pitch: every hire, every fire, every growth ceiling routes through the founder. The call to action is the same, "book a call".View asset →
Blueprint — "A revolution in a drink" — Meta video adThirteen ads in the set point at this landing page, and all thirteen carry identical copy and an identical title — the variation is format, not message. Two of them turned out to use a byte-identical creative, one packaged as a single video and one as the first card of a carousel, so this is a placement test rather than a creative test. The ad runs from the founder's personal page rather than a brand page, so the face arrives before the product. Note the ingredient count: the ad promises "Over 20 powerful nutrients" and names ten; the page it opens sells twelve.View asset →
ClickFunnels — "Wanna make your first $1,000 online?" video adRussell Brunson talking to camera in his podcast setup, captioned, from the ClickFunnels page rather than his own. The body copy is about a free challenge, but the link headline under the video says "Click To Claim The Lifetime Deal!", which is the promise of a different ad set: the retargeting campaign that sells the $997 bundle at the end of this funnel. Every live cold ad carries that headline. Either the two campaigns share one headline by mistake, or the brand is happy to trail the end of the funnel at its start. The ad has been running for three months against a challenge date that keeps moving forward.View asset →
ClickFunnels — "Most insane offer in history" chat-screenshot adSame copy, different proof. The creative is a stack of live-chat messages: "This is the most insane offer in the history of all time, thank you RUSSELL!!!", "Unbelievable value, is this real, pinch me someone". Those are reactions to a sales pitch, which means they come from the end of a previous cohort's challenge. The excitement of past buyers is used to recruit the next set of free registrants, who are not told there is an offer at all.View asset →
ClickFunnels — "Your lifetime ClickFunnels offer has almost expired" retargeting adWritten for people who sat through the challenge: "You crushed the One Comma Club Challenge..." The creative is Russell holding up the physical "Certified Funnel Builder" award, so the thing being sold is shown as a trophy before it is shown as software. The ad has run since April. That only works because the challenge repeats, and it runs on the same day as cold ads inviting strangers to the next one.View asset →
Dent Global — "Feeling burnt out at 6 or 7 figures" video adPriestley to camera, with "11 TIMES" captioned across him. The copy names a pain the target owner already has (burnout at six or seven figures) and renames it as a missing asset, which is the idea his book 24 Assets sells. The ad runs from his personal page, not a Dent page, and the link bar reads "DENT.GLOBAL", "FREE 60+min Workshop" and "2031 Growth Playbook". The page it opens is called the 2026 Scaling Playbook.View asset →
Dent Global — "Every industry has three tiers" adThe newest copy in the account, and the one that names the programme: "We call this last group 'Key People of Influence.'" It is the book's argument in ten lines. Newbies, worker bees, and the few whose names come up in every conversation. The workshop is the free first step towards tier three.View asset →
Dent Global — "5,000 to 5 MILLION views" ad, to the recordingHeadlined "Free Scaling Workshop", but the page it opens is a 40-minute recording behind an instant-access form. Of the 54 ads sending people there, 22 say "Free Masterclass" and the rest say some kind of workshop, including "Free 60min Workshop" and "Free Live Workshop". The word "workshop" does the selling whichever page you land on.View asset →
Dent Global — "Your marketing is a leaky bucket" adThe one ad set that is honest about the recording: "The bad news? You missed it. The good news? We made a recording." The missed event becomes the reason to watch now. It sells the idea of Priestley's book Oversubscribed, a year's worth of leads in one weekend, without naming the book.View asset →
The Diary Of A CEO — “It took me 10 years to create this. Now it’s yours.”Bartlett at a desk, pen in hand, under “I’m giving away the goal-setting system behind my success.” The ad leans on ten years and the podcast’s guests, then offers three outcomes as ticked boxes. The link goes through a DOAC short link, so the ad shows only “thediary.com”, the shop, and doesn’t say the guide is a product in it.View asset →
The Diary Of A CEO — “Do you ever feel like no one else thinks the way you do?”The Behind the Diary ad, with the newsletter’s name in small type at the top of the creative. It pitches against other newsletters: “Most newsletters focus on insights and value. This one is about connection.” The button is “Sign Up”, and the only link is a privacy policy, which is how a Facebook instant form shows in the Ad Library: the sign-up happens inside Facebook, with no website in between.View asset →
The Diary Of A CEO — “Ready To Think Like A CEO?” Ask a CEOBartlett to camera, selling a newsletter called “Ask a CEO”: one question put to a hundred chief executives, the answer emailed to you. Like the Sunday letter ad, it opens an instant form. No web page for Ask a CEO was found, so whether it is a separate list or a promise made for the DOAC newsletter is unknown.View asset →
The Diary Of A CEO — “Ready to take action & achieve your goals?” video adA partnership ad: it runs as “Steven Bartlett with OnePercent”, so the post carries his name and photo while the diary’s own page pays. Two short lines, the same two the other ads use in the other order, and the video of him talking carries the rest. The display link reads THEDIARY.COM/PRODUCTS/THE-CONV…, the Conversation Cards URL, although the ad lands on the diary.View asset →
The Diary Of A CEO — “This diary won’t change your life” image adThe same campaign without Bartlett: the OnePercent page on its own, a green diary on a green field and “New colours of the 1% Diary now live”. The first line plays down the product to sell what it teaches. Same mismatched Conversation Cards display link.View asset →
The Diary Of A CEO — “This diary won’t change your life” video adThe image ad’s copy over a video, under his name. Running the same words with and without him lets the account compare how much the founder’s face is worth on the same offer. (The library spells the page “Steve Bartlett” on this one.)View asset →
Flightcast — “Get the operating system for high-growth podcasts”Run from the DOAC page as a partnership ad, so it appears under The Diary of a CEO’s name and logo. The creative is a wall of shows already on Flightcast (Bankless, The Startup Ideas Podcast, Success Story) with DOAC in the bottom corner. The copy names its buyer, “established podcast studios and networks”, and the tracking calls the campaign a top-of-funnel “wishlist”.View asset →
Flightcast — “The hidden truth behind The Diary Of A CEO’s rapid growth”Bartlett to camera. The hook is his show’s growth, presented as a secret, and the answer is the product. Same body as the image ad, with “the technology that scaled our show” in the first person.View asset →
Gym Launch — "One bad month away" playbook video adA fear opener about single-channel dependence ("one bad month away from a real problem"), then the free asset: a 130-plus-page playbook on the four pillars of acquisition (referrals, warm outreach, content, paid ads). The ask is to click and grab a copy; there is no call in it.View asset →
Gym Launch — "Meet Maggie" customer-story video adA story, not a pitch: a Brisbane studio owner who went from 33 members to 230+ and from $5,000 to $57,000 a month, told as a life story with her daughter's heart condition and a fundraiser in the middle. The ask comes last and has two steps: "click the link to watch the video", then "if you like what you see, book a call with our team". The call is asked for in the ad; the page behind it is headed "Grab the Free Training".View asset →
Hampton — "Dear NYC founders, Hampton's going all in on in-person."The creative is a screenshot of a Sam Parr tweet ("Dear NYC founders, Hampton's going all in on in-person. I'm building 10-person peer groups in your city."), laid over a photo of a dinner. Only the city changes between the thirteen versions, in the tweet, the first line of the copy and the link (?city=nyc). The long copy puts the entry bar in the second paragraph: $3m a year in revenue, or $3m raised, or a $10m exit. So the ad screens out most readers before they click, which is what an application funnel wants. The proof list skips from 5 to 7.View asset →
Hampton — "Dear founders in 📍New York City…" (video)A 35-second selfie video of Parr on a Manhattan rooftop, captioned word by word ("If you're a founder… I'm building peer groups"), with a tweet-style card at the top reading "Dear founders in 📍[city]…" and a "Sam Parr · Sold for $30M+" name tag. Every city gets its own file, but they're all the same take on the same New York rooftop: the New York, Los Angeles and Miami versions compared frame by frame differ only in the city on the card. The second wave keeps the image ads' copy word for word and swaps the link headline for "Sam Parr" and the button for "Apply now".View asset →
Hampton — "I sold my company to HubSpot… But I felt completely alone"Parr's own story as the hook: The Hustle sold to HubSpot, and he felt alone anyway. The creative is a screenshot of an old tweet of his, dated "Jun 18", with its engagement counts still on it: "Running a company is lonely. I've launched a private group for CEOs and founders… All members are vetted. Interested?" In this ad the core group has "eight peers". Other Hampton ads say seven, nine or ten.View asset →
Hampton — "What's the difference between a $10m, $100m, and $1 billion lifestyle?"A carousel of ten cards, each captioned "Founder Net Worth Reveal · Download". The first card sets up the question and says "Swipe for more". The copy asks readers to comment "yes" for a DM, the old engagement-bait tactic, but every card links to a download form anyway. Later ads sent people here without mentioning the report at all: an Austin Rief video ("Less than 5% get in. Worth applying to find out if you qualify.") and a post about his business idea both linked to this page in late April. A few days later, the Rief post's copy was pointed at a new Audience Playbook page instead.View asset →
Heyflow — "8 brands a month get this" Meta adScarcity drawn rather than asserted — an 8-slot grid with 4 tiles marked "Live", 2 "Proving", 1 "Building", and exactly one bright green "Open". The reader counts the remaining spot themselves. Risk reversal rides along in the yellow highlight ("No contracts. Free rebuild if CVR doesn't beat baseline"), so the scarcity never reads as pressure to buy blind.View asset →
Heyflow — "Traffic is easy. Converting it? That's the hard part." (in-house)Heyflow's own page running the agency-and-marketer pitch, and the only one of the four that skips every landing page — the link bar points straight at app.heyflow.com, so the ad itself is the landing page. The body does the qualifying a page would normally do (names Typeform, GoHighLevel and ClickFunnels, promises lower CPL "without extra ad spend"), then hands over to a link bar whose headline is pure social proof: three named customers instead of a benefit claim.View asset →
Heyflow — "Stop Sending Traffic to 2019 Pages" (Mr. Paid Social branded content)The same offer and the same four bullets as the in-house ad, delivered from a creator page with far more followers than Heyflow's own. The opening is an accusation rather than a pitch — "you're spending thousands on ads… just to send people to a landing page that looks like it is from 2019" — and the argument lands as a peer's opinion before the paid-partnership label registers. Note the body is identical from "That's where Heyflow changes everything" onward: one scripted block, re-topped per voice.View asset →
Heyflow — "This feels like cheating." (Camilo Castañeda branded content)The second creator cut, and the one that sells the AI build rather than the conversion problem — "you type in what you want… and Heyflow builds a full funnel in minutes." Same shared block from the fifth line on. Two creators, two different hooks, one identical proof stack underneath: the hook is what is being tested, not the offer.View asset →
Heyflow — "Heyflow AI Campaigns replaced half the tools we used to rely on"The one ad in this set pointing at the homepage rather than at signup, and the only one written as a customer quote rather than as Heyflow addressing you. It sells consolidation ("replaced half the tools") to a reader who already owns a stack, which is why it can afford to send traffic to a page that has to argue rather than to a signup form.View asset →
involve.me — "This is the fastest way to build a quiz funnel" (video for new audiences)The only ad aimed at people who have never heard of involve.me, and it started two weeks after the ads for past visitors. A presenter talks to camera in front of the involve.me homepage, so when you click, you land on the page you just watched. The text opens by naming your job ("Responsible for turning website traffic into qualified leads?") before it names the product.View asset →
involve.me — "One job. One subscription." (for past visitors)The whole involve.me pitch in one picture. On the left, the tools you probably pay for now: a quiz tool, an email tool, the glue between them, and "Follow-up falls through" in red. On the right, involve.me doing all of it, ending in "Calls get booked" in blue. Because it only shows to past visitors, it doesn't explain what involve.me is. It explains why your current setup is the problem.View asset →
involve.me — "You already visited. More leads isn't the goal. Fit is." (for past visitors)Most ads to past visitors pretend to be a fresh message. This one says it straight away: "YOU ALREADY VISITED". Then it changes the subject from getting more leads to getting the right ones, in three short steps. Its sister ads open the same way: "STILL THINKING IT OVER?" and "Still exploring involve.me?".View asset →
involve.me — "Stop collecting emails that never get a number." (for past visitors)One of five versions of the same ad, each leading with a different example (calculators, product finders, lead scoring, customer results, fewer tools). Only the opening changes; every one ends with "Start free. No credit card." The headline stings because it calls out your current sign-up form: it takes an email and gives nothing back.View asset →
involve.me — Google ads (search, display and YouTube)involve.me's oldest channel, and the one that sells the tool rather than the big idea. There's a search ad for each thing people look for (quiz maker, calculator builder, landing page builder, form builder, funnel builder), and each one lands on that tool's own page. Some ads show the starting price, "from $29.00/mo", right in the search results. The set also shows its age: an old "User Engagement Platform" ad and a classroom-quiz ad for teachers are still running. The few video ads look like Google made them automatically from involve.me's pictures and text.View asset →
involve.me — LinkedIn ads (small text ads, plus posts by the CEO and staff)LinkedIn does two jobs. The small text ads in the side column repeat the Facebook pitch ("No more tool stitching") and try a buyer no other channel mentions: coaches ("Scorecards for Coaches"). The boosted posts are written by people, not the brand. The CEO argues that Google's AI answers are killing website traffic and that "dumb" funnels should become quizzes. A staff member shares stats that lead to the company blog. These posts sell the idea, not the tool, and most have no link at all. One even promotes the CEO's TEDAI Vienna event, which has nothing to do with the product.View asset →
involve.me — "Agency owners: convert more paid traffic into leads"The picture promises "Get 40x more leads — for your agency clients — FREE template". The phone in it isn't an involve.me page at all. It's an example agency funnel ("Scale your leads on LinkedIn"). The ad sells the template by showing what it looks like with someone else's name on it, which is exactly what an agency would use it for.View asset →
involve.me — "Product Finders for DTC"The same idea for online shops: "Better Sales for your DTC brand with this FREE Product Finder Template", over a phone showing a finished result ("Here is the vitamin supplement we recommend"). Like the agency ad, it shows what the shopper sees, not the tool. It skips "what is involve.me" and goes straight to "here's what you'd get".View asset →
James Clear — "Takes Just 1 Minute to Read" video adA talking-head clip from Clear's own content, reading as free advice rather than an ad. The copy ("can I get your email?") is as low-pressure as the eventual opt-in itself.View asset →
King Kong — "Why are we being called The Millionaire Factory?"A 269-second video (the poster frame is a TV news segment of the hosts holding Suby's book, reused as ad creative) stacked with named case studies — a building startup 0 to $7M in 8 months, a Pilates business to $500K/month, "$51M worth of property in 8 weeks through one funnel." Ends on a results guarantee: "we actually GUARANTEE results or we don't get paid."View asset →
King Kong — "This Is What I'll Look Like When You Finally Book A Call"The rest of the 24-creative sample splits into two other recognizable formats: brand-name-hook videos ("THESE Disney/Rolex/Apple/Hermès marketing secrets make me $X") and specific-result callouts ("From 100 leads a month to 800+", "$10.2B in receipts"). This one stands out as pure comic scarcity — an aged, sign-holding photo gag — rather than either format, and it still points at the same offer. The full sample is archived in `capture-review/sabri-suby/raw/`.View asset →
King Kong — "THESE Disney marketing secrets make me $3m per month?"A recognizable brand stands in for proof instead of a client result — Mickey Mouse opening a "Secret club" door. The same script runs with Rolex, Apple and Hermès substituted in, each claiming to reveal that brand's "marketing secret."View asset →
King Kong — "$10.2B in receipts to prove THIS beats everything"Leads with the revenue number rather than a client story or a brand name — the third recognizable format in the sample, alongside the brand-hook and the joke.View asset →
King Kong — "I see what you're doing... YES YOU!"The one ad addressed to warm traffic, not cold — it assumes the viewer already has some relationship with King Kong (a lead magnet, a webinar, the book) and pitches a "profit plan" on that basis. Suby appears on camera himself rather than in a stock/TV clip.View asset →
King Kong — "I went from a 2 ROAS to 10 overnight doing this"The only ad in the sample with its own dedicated landing page rather than the shared `/strategy` funnel — case studies here are all e-commerce (a mattress-in-a-box startup, a Ugg boot brand, "a company that makes people lords and ladies"), tailored to the vertical rather than King Kong's usual industry-agnostic pitch.View asset →
Marketing Secrets — "AI is not coming for jobs someday" video adThe ad for the AI Secrets Challenge, the five-day challenge Brunson ran with ClickFunnels co-founder Todd Dickerson. It sells fear first and names nothing: no challenge, no dates, no price, just "Your edge starts here." The link runs to aisecretschallenge.com.View asset →
NP Digital — "NP Digital isn't just here to handle SEO" — Neil Patel on stageA still image rather than one of the talking-head videos most of the other 14 ads use, but the same pitch: "We help diagnose the full system behind your growth: creative, funnel, tracking, optimization, and conversion." Patel appears mid-talk on a conference stage behind him, trading on his own visibility rather than the agency's. Rendered with the ad-mockup tool as the feed post it actually was, not a bare creative crop.View asset →
NP Digital — "Become the Obvious Choice" — roofing verticalSame advertiser, same "Neil Patel with NP Digital" byline, completely different mechanism: the link tag reads "FB.ME", not npdigital.com. Local-service verticals (this one, plumbers, and a matching "one lead, five roofers" version) don't go to the consulting page at all — they route through a fb.me redirect into Messenger click-to-chat.View asset →
OfferLab — "Make Money Online… Even If You Don't Have a Product, Audience, or Budget!" sign adA stock photo of a hanging shop sign carrying the same promise as the splash page's subhead. The copy is the "47-second hack" line almost word for word, and ends on "before it's taken down", a deadline for a free video. The link bar says "Register Free for OfferLab" but the page it opens has nothing to register on: it is a video.View asset →
OfferLab — "Want Free Traffic, Free Sales, and Zero Ad Spend?" adThe earliest of the three, and the only one that names the product: an OfferLab logo, Brunson's face, a wall of other people's portraits, a yellow "It's all happening now. And it's free." banner and a REGISTER NOW button drawn into the image. The copy sells partnership, "free traffic, more sales, unlimited partnerships", where the later ads sell a 47-second trick. The same link bar sits under it as under the others.View asset →
OfferLab — "How to build an entire collaborative funnel in less than 47 seconds" disc adA handwritten-label disc reading "Watch now", the stylised idea of a tape someone has been handed. The copy has moved on from the launch: it now blames the offer, not the funnel ("Most people think their funnels aren't working. That's not the real problem") and names a 47-second framework. This runs after the splash page's November launch window, so the page kept its "hack" headline while the ads changed the story.View asset →
Peterson Academy — “The West’s Founding Document”A course launch from Peterson’s own page: one course, named in the headline and the copy. The click doesn’t go to that course. It lands on the generic “5 Reasons” page, which never mentions the Sermon. Another copy of the same ad goes to the Bible page instead, so the Academy is running both destinations against each other.View asset →
Peterson Academy — “You are the salt of the earth.”The ad is a short lesson: take one phrase everyone knows, show it means something else, and stop before the answer. The headline under the image, “The Opposite of What You Think”, is the hook. The creative is the course poster, a wolf carrying a lamb.View asset →
Peterson Academy — “Real Marxism has never been tried.”A partnership ad, so it appears from Paul Kengor’s page to Kengor’s followers, with Peterson Academy as co-author. The professor brings the audience; the Academy pays for the reach. Michael Malice ran the same ad from his own page, pointing at his Instagram.View asset →
Peterson Academy — “Peterson Academy exists to offend you.”Run from a comedy page, to people who follow it for jokes, so the ad sells an attitude rather than a course. It says “over 90,000 students have already enrolled”. The page it lands on says 64,023.View asset →
Prime Mover — "I used to think selling meant being pushy" book-cover adRussell opens with a confession, that he hated pushy selling, and turns it into the claim that the best experts tell stories instead. That sets up the book as the answer. The copy then stacks four checkmarked promises and a social-proof line ("over 150,000 entrepreneurs"), and closes on "100% FREE (you just cover shipping)". The creative is the plainest part: "Get a free copy of Expert Secrets" over three copies of the book, so the offer is readable before the copy is.View asset →
Prime Mover — "Your knowledge isn’t the problem. Your positioning is." photo adThis is the earlier of the two angles. It diagnoses the reader (knowledge is not the problem, positioning is) and sells the book as the fix, with four promises and a "before we run out!" close. The creative is an amateur-looking photo of the open book with a page in a goat’s mouth, which reads as a post from a person rather than an ad. The link bar uses "Hurry and grab your FREE copy!".View asset →
Prime Mover — The same "selling meant being pushy" copy on a videoThe stories copy again, this time on a 1:54 video. The poster frame is a speaker at a whiteboard with a caption burned in ("We’re here to help you"), so the video is a clip of a talk, not a cut made for the ad. The link bar carries only the domain and "Click to claim your copy", with no description line.View asset →
Prime Mover — "You've been told you can't get clients because you don't have proof" video adA video ad whose caption opens on the reader's objection ("you can't get clients because you don't have proof") and then reframes it as a belief that was "engineered". It tells a short story (Freud, his nephew Edward Bernays, "a hidden lineage of marketers") to make the page's promise sound like forbidden history, then says the 45-minute training shows how to sell with no past results, no clients and no proof. The video itself opens on "Get them to pay you without proof" over a chessboard. The link is a plain secretsofpropaganda.com URL in the caption.View asset →
Prime Mover — "3 days only: the most valuable business skill for $100" video adThe longest of the October ads, and the only one that puts the price in its first line: $100, three days, October 28th-30th. The video is 1:47; only a blurred poster frame of someone at a whiteboard was captured, so what it says is unknown. The copy sells a method ("one-to-many selling secret blueprint") and closes with scarcity: "once it's gone, it's gone". The link bar was not captured, so the mockup shows none.View asset →
Prime Mover — "By the end of this month" challenge video adThe short, plain version: a two-line fork ("keep struggling with inconsistent sales... or have the skill that creates clients on demand"), three checkmarked outcomes, the $100 price and a date. The 1:28 video opens on Brunson on a stadium stage with his name in large type. This is the earliest of the five ads, running a week before the challenge started on the 28th.View asset →
Prime Mover — "I knew I was good at what I do... but nobody was buying" advertorial adThe January ad is a testimonial-style article in the post body, signed "By Sarah L., Contributor", about a coach who finds "a simple 3-day virtual event from a guy in Boise". Brunson is never named in the copy and the $100 price does not appear. The creative is an orange roadwork-style sign reading "Why would anyone pay me, if I can't prove I've helped someone before?", and the link bar says "Ditch The Grind - Get Paid" over SELLINGONLINE.COM with a "Learn more" button. It sells the challenge as a story about someone else rather than as an event.View asset →
Sabri Suby — "Shark Tank Star Issues Urgent Message"The pitch is entirely about scarcity and proof, not the book's content: "only printed 10,000 copies," "we've sold out a stack of times before," 6,500+ reviews at 4.8 stars, $7.8B in client sales attributed to the "system" the book describes. Names the price ($23.95 retail) only to say you're not paying it.View asset →
Salesforce — “Free Forever… Start your free trial now.”An announcement written as a personal note (“We wanted to make sure you knew”), with the reader’s company merged in. Point three says “Free Forever: Up to 2 users with no time limit”; the last line says “Start your free trial now.” The message sells a free plan as a way to find out whether Salesforce is right for you, the job a trial does.View asset →
Salesforce — “The Free CRM you love.”The same art direction as the Starter Suite banners (a small-business owner at a laptop, a mock AI panel, the Salesforce cloud), with “Free CRM” in the copy. “The Free CRM you love” claims affection for a product the reader may not have heard of yet.View asset →
Salesforce — “See your sales team’s ROI.”The ad leads with an average (“grow their revenue by 30%”) and turns it into a question about the reader’s own team. “Calculate your team’s potential” promises a number, which is what the calculator delivers without asking for any of the team’s figures.View asset →
Salesforce — LinkedIn: the same promise, to two audiencesThe Facebook copy word for word, with a headline that names the tool (“Calculate your sales team’s ROI”). The same two sentences also go out as a sponsored InMail from the “Salesforce for Small Business” page, so the calculator is pitched to enterprise sales teams and to small businesses with the same number. LinkedIn also carries a different calculator, an AI Agent ROI Calculator (“Build an AI agent business case in 5 minutes”), which is a separate offer.View asset →
Salesforce — “Let this be your sign to ditch the spreadsheets…”The only small-business ad on Salesforce’s page, and the only one not posted as Salesforce. It runs from Female Founder Collective’s account as a partnership, with a beauty founder’s moodboard as the video. It offers two ways in: the link bar to the trial page, and “Comment STARTER”, a keyword that usually triggers a DM with the link. The DM was not captured (it needs an Instagram account).View asset →
Salesforce — Google Search: “100% free”On Search the trial is pitched in risk-removal language (“No credit card required, no obligation, 100% free”) and as “All-In-One Small Business CRM”. A third version is a different offer altogether: free Starter Suite, 50% off upgrades and Agentforce credits for venture-backed startups. “Starter Suite Free Trial” also appears as a sitelink under dozens of Salesforce’s other search ads, from data recovery to field service scheduling, so the trial is a way out of almost any Salesforce search.View asset →
Salesforce — Google Display: “Not a big team? Not a big deal.”The display banners speak to the size of the team rather than to the product: “Not a big team? Not a big deal.” with a “Try Starter free” button, and “More hours in your day, starting today”, where Starter Suite’s AI assistant “completes tasks using your CRM data”. Both show a small-business owner at work next to a mock AI chat.View asset →
Salesforce — LinkedIn: InMails from “Salesforce for Small Business”On LinkedIn the trial arrives in the inbox, sent from a “Salesforce for Small Business” page. The newest version has three buttons: “Try free for 30 days” opens the trial page, while “What’s included?” and “See a customer story” continue the conversation inside LinkedIn. Other versions don’t send anyone to the website at all: “Sign Up” opens LinkedIn’s own form in the inbox (“Sign up now and we’ll reach out to help you get started”). In Southeast Asia the message names the reader’s country and company (“running a small business in Thailand… it’s holding %COMPANYNAME% back”) and swaps the free trial for a switching discount: 40% off, 20% in Singapore.View asset →
Salesforce — “Get the latest sales trends”Two sentences and a “Download” button. The ad leads with the reader’s problem (time lost to the grind) and peer pressure (“your peers are relying on agents”), and doesn’t say the report is 37 pages or that there’s a form. It’s one of a set of pipeline-generation ads (objective code pgp-mtp in the UTM tag) that run alongside the compensation report, the Agentic Sales Blueprint and the ROI calculator, all from the Salesforce page.View asset →
Salesforce — LinkedIn: three pages of the report in the feedThe same copy as the Facebook ad, but on LinkedIn the report itself is the creative. A Document Ad lets the member page through the first three pages of the actual PDF (the cover, the foreword, “What You’ll Find in This Report”) inside the feed, titled “Get exclusive Salesforce research on agentic sales trends.” The other 34 pages are locked. A LinkedIn Document Ad usually unlocks them through LinkedIn’s own lead form, filled in from the member’s profile, rather than Salesforce’s eight-field page. The Ad Library doesn’t show that form, so it isn’t captured.View asset →
Salesforce — LinkedIn: a sales leader’s own post, boostedA “thought leader” ad: the post sits on a Salesforce sales executive’s profile, in her voice, and Salesforce pays to put it in front of people. It leads with a local customer’s numbers (Geocon, an Australian property developer, on video at a Salesforce event) and only then turns to the report, with a regional figure (95% of ANZ sales leaders) instead of the global one. The link goes to the Australian copy of the same landing page.View asset →
Salesforce — LinkedIn: an InMail signed by a salespersonA paid message that arrives in the LinkedIn inbox from a named person, the head of Salesforce’s Financial Services sales team, written as a one-to-one note (the library shows the merge field, “Hi %FIRSTNAME%”). It offers an industry cut of the report (900+ financial-services sales leaders) behind a “Download” button, and next to it a second way out: “a quick chat” opens a direct message to Robert himself. It’s the one State of Sales ad that offers a salesperson before the report is even downloaded. Other InMails on the account follow the same pattern for events, signed by Hamish Miles and Jeremy Smith.View asset →
Salesforce — Google: the report sold as sales tipsOn Google the report is sold as advice (“Best Sales Tips & Practices”, “What’s Trending in Sales”), headlines written for what people search for, with the report’s name tacked on. Ten versions turned up; most say “more than 4,000 sales professionals”, close to the report’s 4,050, but one says “more than 5,500”, which doesn’t match the report it advertises. The version with an image shows Salesforce’s cartoon mascots, not the report cover the other channels use.View asset →
ScoreApp — "This simple funnel has generated millions" video adThe ad sells a system and a person, not a product. "The $1M Lead Gen System" is a name with a number in it, and Daniel Priestley is the one who will walk you through it. ScoreApp appears only as the page name above the post. The three ticks each say what the system beats (ads, webinars), so it is positioned against the things the reader has already tried. The link bar adds the proof and the size of the ask: "Access course · Join 9,451+ entrepreneurs".View asset →
ScoreApp — "Most lead magnets convert at 2-5%" video adThe same masterclass sold on a number. It opens with a benchmark the reader can check against their own lead magnet, "2-5%", then a figure six times higher. It is written for marketers who already run lead magnets and think they work, which is a narrower audience than the "simple funnel" ad.View asset →
ScoreApp — "In the time it takes you to eat your lunch" image adWritten in Priestley's own voice, "I'll walk you through my…", although it runs from the ScoreApp page. The cost of opting in is put in minutes, a lunch break, which answers the objection a busy business owner has to any webinar before they raise it.View asset →
ScoreApp — "$300,000 in sales in 3 days" waitlist video adA case study told as a story, with the co-founder as its subject. Two ideas, two waitlists, 750 against 4,500, and a launch to 1,000 paying customers. The point it makes about waitlists, that the answers people give tell you what to build, is also the case for the product: a ScoreApp waitlist asks questions as well as collecting emails.View asset →
ScoreApp — "215 visitors. 56% became leads." Pat Flynn video adOne customer and one number. The headline under the video is the statistic itself, "56% of visitors became leads", and the proof comes from a creator many of the audience will know. The argument is one sentence: give people insight about themselves instead of more information.View asset →
ScoreApp — "Most websites convert around 4%" video adIt turns a benchmark into a loss: 4% converting means 96 people in every 100 leave. Then it moves the blame from the reader's traffic to their landing page, which is the thing ScoreApp replaces.View asset →
ScoreApp — "Building the landing page is only 10% of the job" adAimed at people already shopping for an AI page builder. Rather than claim a better page, it says the page is the small part, and lists everything else that comes connected.View asset →
Self Authoring — “Self-Authoring helps you figure out who it is you want to be”Two sentences of benefit in clinical language (“stabilize negative emotions”) over a poster: “Write the story of your life in one simple package”, with Peterson’s photo. Like the Understand Myself ads, it carries no price or date, so it can run unchanged.View asset →
Tony Robbins — "Tony Robbins' classic returns" origin-story adTells the origin story: Tony Robbins at 17, a janitor in a one-room apartment whose sink was too small for dishes, washing them in the bathtub when he "hit a breaking point". The product is the book that came out of that, in its 35th Anniversary Edition.View asset →
Tony Robbins — "Get Awaken the Giant Within free" adOpens on a scene: a woman scrolling habit videos at midnight, saving them all, and six months later "nothing's really changed". Cites a Stephen Covey endorsement and the "35th Anniversary Edition". Ends "Get your free copy. Just pay shipping."View asset →
Tony Robbins — "Millions Of Lives Transformed!" adShares its ending with the "free copy" ad but opens on a different thought: "The internet gave us infinite tools and somehow, less direction than ever before." The link bar says "Claim Your Free Copy".View asset →
Tony Robbins — "Better Strategy. Bigger Results." ad"It feels like you've been driving with the handbrake on." The problem is "rarely effort. It's the thinking behind it." Closes "Claim your complimentary session now." Started on 26 August, the same day as the other one.View asset →
Tony Robbins — "True leaders never go it alone" adMoves the blame from cash flow and the economy to the owner: "the biggest bottleneck is often the psychology of the leader", with the line "Business is 80% psychology and 20% mechanics." Adds scarcity: "a complimentary session while spots last."View asset →
Tony Robbins — "The owners who act now write the rules" video adUrgency about the market: "A small group of businesses pull ahead and define what the market becomes next. Everyone else spends years trying to catch up." Ends with the dates and "Seats go quickly. Apply now." The video runs 1:40.View asset →
Tony Robbins — "Discover exactly what's holding your business back" adThe diagnostic hook: "Same revenue, different year? Most owners never find out why." The growth stopped "because the model did", and the five days "get into your actual business—your numbers, your model". Ends "Seats are limited and go fast. Apply today."View asset →
Tony Robbins — "Most owners are waiting to see how the market settles" adSells on Tony Robbins' record: "involved in 120+ businesses generating over $20B a year", through the '87 crash, the dot-com collapse, 2008 and COVID. Business Mastery is "five days with Tony and his team working on your actual numbers". The Unshakeable Business ads quote different totals (110+ companies, $9 billion).View asset →
Tony Robbins — "Ever feel like you're stuck on autopilot?" long-copy video adThe funnel's workhorse: 19 of its 37 live ads open on this copy, the first started on 24 April. It calls the event "not just another weekend rah-rah session" and backs that with three results from a "validated, independent study": 100% remission in depression 30 days later, a 70% drop in negative emotions and up to a 300% rise in performance biomarkers. The Ad Library shows no link headline or button on this one, only the copy, ending "Click here to explore Date With Destiny."View asset →
Tony Robbins — "Break the Ceiling on Your Life" castle-by-the-sea adSells with a story: after years of building his empire, Tony Robbins buys his dream home, a castle by the sea, stands in the living room and feels empty. The event is "the only event of 2026" and "sells out quickly every year", which is the scarcity line. The link bar carries the dates, "Date With Destiny | December 4-9, 2026".View asset →
Tony Robbins — "Don't waste another year feeling stuck" three-keys adA teaching post before the pitch: "Here are his 3 keys to any breakthrough", starting with "state" and then "story", each with a line on how it traps you. Only after the lesson does it say the event happens once in 2026 and "sells out fast every year". The soft hook of the four.View asset →
Tony Robbins — "Rediscover Your True Self" adOpens on identity: "What if the version of you the world sees… isn't the real you at all?" The problem is a script written by your past, and the promise is to "completely redesign your life" in six days, "before another year of autopilot passes". The same story as the autopilot ad, in a different voice.View asset →
Tony Robbins — "Break through what's limiting you" adThe generic hook: "You already know how to work hard. But are your results matching what you put in?" Real estate appears only in the link line, "Real Estate Results | 90-Minutes | Free". Closes "claim your free seat while spots last."View asset →
Tony Robbins — "Miami Realtors: Hit Your Q3/Q4 Numbers" adThe only ad in the set that names a city and a job: "If you're a Miami real estate agent and you're falling short of your Q3 goals". The link headline repeats it with the date, "Tuesday, October 6, 2026", and "Free Training".View asset →
Tony Robbins — "Start Your 30-Day Journey" adA lighter hook: "Fear is honestly kind of impressive." It "convinces you you're not ready", then notes Tony Robbins has worked with champions, billionaires and heads of state who felt the same. The link line names the format, "30-Day Audio Program".View asset →
Tony Robbins — "What if your doubts are lying?" adStarts from the voice in your head: "Maybe next year." "What if I fail?" "Who am I to do that?" Those thoughts "start making your decisions for you". Both Personal Power ads started on 10 September.View asset →
Tony Robbins — "The distance grew in small moments" adStarts from drift, not conflict: "There's a difference between coordinating schedules and sharing a vision." Couples "drift into separate lanes without realizing it". It ends "Your complimentary strategy session reveals exactly what's possible." Shows no link headline in the Ad Library.View asset →
Tony Robbins — "Feel wanted again" adTargets the partner who gives everything else first: "You feed everything else—kids, career, bills. Everything except what brought you together." The promise is skills to bring the passion back.View asset →
Tony Robbins — "Bring back the spark—naturally" adThe same body copy as the "feel wanted" ad, minus its first paragraph, under a different headline. "The passion didn't leave. It got buried." Headlines are being tested against identical copy.View asset →
Tony Robbins — "Doing it alone is the slow way" adQualifies the reader in the first line: "If you're earning $100K+ and performing at a high level". The argument is that "you can't see the full picture from inside the frame", so the best performers (Olympians, billionaires, pro athletes) use a coach.View asset →
Tony Robbins — "This Isn't Your Ceiling" testimonial adThe testimonial version: Francesca, after 13 years in fashion, "had everything I thought I wanted… and still, I wasn't happy", and got a Tony Robbins coach. It ends "Then you're exactly where Francesca was. The same coaching that helped her is one click away." It started in June, two months before the other two.View asset →
Tony Robbins — "Turn your ambition into results" video adAimed at high earners: "You've built success. Now comes the part most high earners skip." Its best line is "sprinting uphill in a suit made of bricks". It ends "Find your coach", and the video thumbnail repeats the idea: "Turn your ambition into results".View asset →
Tony Robbins — "Make Your Biggest Dreams a Reality" adThe oldest RPM ad, from 3 March, and the shortest pitch: "A hundred tiny choices before 9am. None of them seem like a big deal… but they leave you empty before the real work starts." No price. Its video runs 11 minutes.View asset →
Tony Robbins — "End burnout with Tony's proven method" adCopy written for Black Friday and Cyber Monday ("people buy planners, to-do apps… thinking that somehow things will be different next year"), although this ad started running on 16 July. The video runs 11 minutes.View asset →
Tony Robbins — "How Tony Robbins Runs 110+ Companies" adTwo sentences and a price anchor: "Tony taught it to CEOs for $10K+. Yours for $29." The only RPM ad of the three that states the price in the copy.View asset →
Tony Robbins — "Tony Robbins Ultimate Edge | Start Now" ad"The gap between knowing and doing isn't about willpower. It's biology." The pitch is to rewire the patterns behind 95% of your choices. The headline is the product name plus "Start Now".View asset →
Tony Robbins — "No extra time? Break through while life continues." adHandles the time objection in the headline. The copy is "resistance becomes momentum, fear becomes fuel", under a 17-minute video, long for a post this short.View asset →
Tony Robbins — "From overthinking to execution in just days" adClaims a speed ("in just days") and a pedigree: "his best-selling success program of all time". Closes "Get it for yourself today."View asset →
Tony Robbins — "Your best relationship is ahead of you" adDescribes the product plainly: "a 10-day audio experience where Tony and Sage work with real couples in real time". Closes with a couple's testimonial (Darryl & Samantha): "We found our way back."View asset →
Tony Robbins — "Desire follows the partner who leads" adThe longest copy of the three, built on one line: "Chemistry gets the credit. Polarity creates the pull." It is aimed at couples who feel the attraction has faded and sells a role to play, not a lesson.View asset →
Tony Robbins — "Get the 7 Skills of Lasting Love" adArgues that waiting makes things worse: "time doesn't change patterns. It deepens them." Ends with a testimonial (Neil) and "The wait is over. The relationship you've always wanted starts tonight."View asset →
Tony Robbins — "Your Couch. Your Front Row Seat." sold-out adThe sold-out angle, said in the first sentence: "The arena might be sold out… but it's not too late to grab the best seat in the house." One sentence of copy, and the page confirms it with every in-person tier stamped SOLD OUT.View asset →
Tony Robbins — "Front Row Access. Where You Are." video adA scene, not a pitch: you "sink into the couch" and scroll while others "sign a life-changing deal" or celebrate milestones, then "A year from now, will you be living differently… or still promising yourself you're going to?" The product is the "Ultimate All-Access Virtual Pass".View asset →
Tony Robbins — "Go All-Access with Your Virtual Pass!" adOpens on procrastination: "Is your brain secretly protecting you from your own next level?" with a notebook of ideas and a vision board that is "honestly, a masterpiece". Sells the pass as "No flight or hotel. Just four days".View asset →
Tony Robbins — "Start Now | Only $97" adThe price is in the link headline as well as the copy. "Tony Robbins built 110+ companies worth $9 billion", a different total from the one the Business Mastery ads use.View asset →
Tony Robbins — "Stop Reacting to Market Shifts. Start Anticipating Them." adThe strategy version: "its biggest strength becomes its biggest vulnerability", and eight triggers "show up every time a market shifts". No price in the copy; the offer is in the link bar, "Unshakeable Business Workshop".View asset →
Tony Robbins — "Your edge isn't more hustle. It's vision." adStates the price in the copy: "for just $97". The product is an "8-trigger system, proven across 110+ businesses in every economic cycle". The oldest of the three, from 30 April.View asset →
Ubersuggest — "Understand AI. Increase Visibility. Stay Ahead."A static illustration — a puzzled cartoon figure ringed by ChatGPT, Claude, Gemini, Copilot and Perplexity logos — rather than a product screenshot. Sells the anxiety of not knowing, not the tool itself.View asset →
Ubersuggest — "Say goodbye to expensive SEO tools!"The Ad Library's own displayed link-bar caption for this grouped card read app.neilpatel.com/en/promotion, but this specific ad's tracked click-through link actually points at the keyword-research tool — the two disagree, so the mockup below omits the link bar rather than guess which one a viewer actually saw.View asset →
Ubersuggest — "The way people search has changed forever"A 35-second video pitching an "AI Visibility Tracker" as a named, new product — marketing language a step ahead of what the destination page actually calls itself ("AI Keyword Overview").View asset →
Ubersuggest — "Stop switching tabs to find your next SEO move"The only ad of the five pitching a developer integration rather than a free tool a marketer clicks through.View asset →
Ubersuggest — "Lock In Your SEO Tools Before Prices Go Up""Pay once. Use forever." is a lifetime-deal pitch. The landing page it points to sells only Monthly and Yearly plans (see next step) — no lifetime tier exists there today. Either the lifetime offer already expired, or the ad is still running against a page that no longer honors it; either way, the two don't currently match.View asset →
Understand Myself — “Self awareness is fundamental.”A captioned video of a young man talking to camera (the poster frame isn’t Peterson), with four plain sentences of copy and no offer. Nothing in it can go out of date: no price, no deadline, no course count. It has run for nearly three years. Five of the seven Understand Myself ads active in October 2026 started on the same day in December 2023.View asset →
Understand Myself — “I could never understand my father.”A story about testing someone else. It ends on “it is also useful to have people in your life do the test”, which is the case for the $19.90 two-pack before the visitor has seen it. The link in the copy is a bit.ly that goes to the site’s homepage, not to the sales page the video ad uses.View asset →
Vidonary — “How do you actually stop the scroll?” LinkedIn adThe free door. It quotes a piece of advice everyone has heard, “stop the scroll”, and offers a practical answer: 66 hooks to copy. The voice is Priestley’s, but he credits the tool to “the team at Vidonary”, which keeps the post sounding like a recommendation rather than a sale.View asset →
Vidonary — “I’ve published over 1000 videos” LinkedIn adThe founder’s post. The photo shows Priestley mid-shoot with Vidonary open on a laptop in front of him, and the copy gives away the method (nine ingredients of a video that performs) before it names the product. Then the urgency: “We close the doors today… 20% off”, a deadline on software you would expect to be able to buy any day. The last line names his co-founders.View asset →
Vidonary — “3 years ago I was stuck at 5K video views” LinkedIn video adPriestley to camera at the same desk as his Dent videos. The post sells his own results (5K to millions of views, “100K+ leads and millions in revenue”) and then the people who produced them: “The team behind this new service is the same team that helped me get to millions of views per month.” The price is left for the page.View asset →