Ad
Tony's Acoustic Challenge Ad — “90% of people who start guitar in 2026 will give it up within 30 days.”
Why it works
The New Year version: a resolution statistic aimed at the people who just got a guitar for Christmas, and the year in the copy twice. These ads linked to the challenge page directly instead of through the tonypolecastro.com redirect, and they are the only challenge ads in the library with a headline bar (“Join the Free 5-Day Challenge!”, “Learn More”).
Facebook video ad · ran 17 Jan – 24 Mar 2026 · the New Year push, 7 ads · linked straight to play.tonypolecastro.com/5-day-challenge/
The copy, in full
90% of people who start guitar in 2026 will give it up within 30 days. But after teaching guitar to 41,000 students, I've found a way to beat those odds. Give me 10 minutes a day for the next five days, and I'll show you the 5 skill framework I use with all of my students to beat, overwhelm, and make guitar a fun and fulfilling part of your life in 2026.