Tony Polecastro
Guitar teacher behind Tony's Acoustic Challenge, a daily-lesson membership for adult learners.
Ad · Tony's Acoustic ChallengePolecastro says he has taught guitar for 18 years, and he sells one product: Tony’s Acoustic Challenge, a daily 10-minute lesson membership. His marketing is aimed at adults who dabbled and gave up: “Stop Dabbling, Start Playing” runs through every page, and the ads promise that age is an advantage, not a barrier.
Both of his free offers end in the same 53-minute class, and the class ends in the same offer. The only thing that changes from page to page is the student count. It reads 35,000, 36,000, 41,000 or 76,167 depending on how recently the page was last edited.
The ladder
Every funnel Tony Polecastro runs, sorted by what it asks of you. The cheap rungs are doors to the expensive ones.
Free
A first name and an email
- Free5-Day Guitar ChallengeA free challenge that starts every Monday, so "only a few days left" is always true, and every step before day one sends you to a 53-minute sales class.View funnel →
- Free on-demand class"3 Secrets" guitar classOne recorded class with six front doors (a sign-up page, four pain-point sites and a chatbot), a pitch timed to the second, and a $599 lifetime plan that only appears when the video ends.View funnel →
- Free5-Day Guitar ChallengeA free challenge that starts every Monday, so "only a few days left" is always true, and every step before day one sends you to a 53-minute sales class.View funnel →
Membership
A card at checkout
- $87 a quarter or $197 a yearTony's Acoustic Challenge, after the challengeA free challenge that starts every Monday, so "only a few days left" is always true, and every step before day one sends you to a 53-minute sales class.View funnel →
- $87, $197, or $599 for life (exit page only)Tony's Acoustic Challenge, after the classOne recorded class with six front doors (a sign-up page, four pain-point sites and a chatbot), a pitch timed to the second, and a $599 lifetime plan that only appears when the video ends.View funnel →
- $87 a quarter or $197 a yearTony's Acoustic Challenge, after the challengeA free challenge that starts every Monday, so "only a few days left" is always true, and every step before day one sends you to a 53-minute sales class.View funnel →