Request a funnel teardown

Seen an ad and wondered what happens after you click? Paste its link. We'll walk the funnel from the ad to the checkout and email you when the teardown is live.

What a teardown shows

  • Every step, as a buyer sees it. The ad, the pages, the emails and the checkout, captured on a phone and on a desktop.
  • Why each step works. What it asks for, and what it gives in return.
  • The handoffs. How each step sets up the next. That's the part a single screenshot never shows.

We choose what to tear down next from these requests, so a brand that's asked for more than once moves up the queue. See the teardowns published so far.