Popup/exit-intent examples
Real-world Popup/exit-intent examples pulled from complete funnels, each in the context that makes it work.
6 examples
- Blueprint — Klaviyo email popup ("healthy, for free")Fires on load, over the quiz, before the visitor has seen anything. The offer is editorial rather than transactional — "We will teach you how to be healthy, for free", "Join 800,000+ others", then four bullets naming outcomes (youthful skin, healthy hair, better sleep, more energy) rather than products. Note the mismatch: the dialog's own accessible name is "SMS Opt-in - Get 20% Off", but the panel asks only for email and never mentions 20% anywhere. The discount promised to a screen reader is not the one on screen.View asset →
- Blueprint — "BEFORE YOU GO…" exit-intentAn abandonment offer that offers nothing new — "Save 5% on this order!" over a page whose subhead already reads "Save 5% by subscribing to your protocol" and whose five products already have the subscription pre-selected. The visitor is being interrupted and asked to accept a discount they have already been given. Worth including precisely because it is a common mistake dressed as best practice.View asset →
- The Diary Of A CEO — “There’s still time to hit your 2026 goals”A Klaviyo popup across the shop: “Download The 1% Lock In Guide to finish your year strong”, email only. The same guide is a £5 line inside the £42 Lock In Bundle, so the popup gives away a piece of the paid offer and introduces its name before the visitor sees the bundle.View asset →
- FitMe — Special-discount interstitialAn urgency beat inserted between the lead capture and the price — "we've got a special discount for you!" primes the pricing about to be revealed so it lands as a deal rather than a cost.View asset →
- Peterson Academy — “Professor Seminar Livestreams – coming soon”About two-thirds of the way down the listicle (around 3,500px), a full-screen popup asks for an email to “be the first to know” about livestreamed seminars that don’t exist yet. It is the only free thing on offer. It fires once per visitor; a second visit in the same browser doesn’t show it.View asset →
- Tony Robbins — "CLAIM YOUR $100 NOW"A HubSpot pop-up that covered the page when the capture scrolled down and back to the top (a second visit in the same browser didn't trigger it again, so it is probably shown once per visitor): "Complete the form below to instantly get a $100 coupon code you can apply toward your Unleash The Power Within ticket today!" It asks for first name, last name, email and phone, with consent to calls and texts. It is the only lead form on a page that otherwise just sells. On a 390px phone the pop-up is wider than the screen, so the headline and the "Claim My Coupon Code Now" button are cut off on the right.View asset →
