B2B funnel examples
Funnels that sell to businesses: software trials, ROI calculators, scorecards, workshops and strategy calls aimed at owners and teams. Real B2B funnel examples, captured end to end.
32 examples
- Acquisition.com · Coaching/ServicesScaling Roadmap QuizA six-screen quiz that hands out a personalised roadmap, and uses the revenue answer on its last screen to decide whether you get a $5k workshop pitch or a course video.View funnel →
- Acquisition.com · Coaching/ServicesSales Team Scaling KitA free sales-team kit whose form checks both your revenue and your ownership before deciding whether you get a workshop pitch or only a thank-you.View funnel →
- Acquisition.com · Coaching/Services5 Scaling FrameworksA free lead magnet whose opt-in form quietly sorts you — one answer decides whether you get a sales pitch or a pile of free training.View funnel →
- Acquisition.com · Coaching/ServicesSales & Marketing RoadmapsThe Roadmap split by function: free Sales and Marketing roadmaps on their own host, where the sales one ends on a "founders-only" booking page.View funnel →
- Acquisition.com · Coaching/ServicesMarketing, Sales & Scaling WorkshopsThree workshops sold off one template: a video, a button to a calendar, and a banner counting down a different sold-out cohort, each with its own booking calendar.View funnel →
- Dent Global · Coaching/ServicesKey Person of Influence free workshopOne live Zoom workshop sold as three regional events, with most of its "workshop" ads landing on a recording instead.View funnel →
- Dent Global · Coaching/ServicesKey Person of Influence scorecardsThirty questions score your influence, then six profile questions decide what happens next: a strategy call, a 15-minute call, or a handoff to ScoreApp.View funnel →
- Flightcast · SaaSFlightcast on the DOAC pagePodcast software advertised from The Diary of a CEO’s own page, landing on the homepage with the menu removed and a product tour before any form.View funnel →
- Gym Launch · Coaching/ServicesFree Gym Growth Playbook & TrainingTwo free assets, a playbook and a training, behind near-identical lead forms, with the ad for the training asking for a call after the video.View funnel →
- Hampton · Coaching/ServicesCity Chapters ApplicationOne ad and one landing page, cloned into thirteen cities, selling a founders' peer group that never says what it costs.View funnel →
- Hampton · Coaching/ServicesFounder Application QuizHampton's application before the city pivot: a five-question ClickFunnels quiz that asks for your phone number whatever you answer.View funnel →
- Hampton · Coaching/ServicesNet Worth ReportA free report on how rich founders spend, gated behind the same revenue and phone questions as the membership application.View funnel →
- Heyflow · SaaS72-Hour Unlock QuizA funnel vendor gates its own done-for-you offer behind a quiz that reframes every answer as a reason you qualify.View funnel →
- Heyflow · SaaSProduct Trial Entry PagesThree entry pages, two exits, and a homepage that asks five different AIs to vouch for the product.View funnel →
- involve.me · SaaSFree Plan Sign-upAds on four platforms, one sign-up page, and an AI that builds your funnel before it asks who you are.View funnel →
- involve.me · SaaSFree Template Landing PagesA free template as the bait, on landing pages built with the product being sold.View funnel →
- Coaching/ServicesKing KongA free "$1,000 value" strategy call, sold with agency-scale revenue numbers and gated behind a first-name quiz.View funnel →
- Coaching/ServicesNP DigitalFifteen ads, one vertical each — most end on a "book a call" form, but the local-service ones skip the page entirely and open Messenger instead.View funnel →
- Prime Mover · Info-productExpert Secrets Free BookThe classic Brunson book funnel. "$609.95 FREE today", you just pay the shipping.View funnel →
- Info-productSabri SubyA free-plus-shipping book whose headline calls him a "Shark Tank investor" before it ever says the word "book."View funnel →
- Salesforce · SaaSSalesforce Free CRMA free-forever plan advertised as a free trial, sold on a page whose buttons lead to the paid trials, behind the same phone-number form.View funnel →
- Salesforce · SaaSSalesforce Sales Cloud ROI CalculatorEight required fields to reach a calculator that needs two clicks, and arrives with a 282% ROI already filled in.View funnel →
- Salesforce · SaaSSalesforce Starter Suite free trialA founder community fronts the Instagram ad, “Comment STARTER” for the trial, and a three-step form that asks for email and phone last.View funnel →
- Salesforce · SaaSSalesforce State of Sales reportA 37-page research report behind an eight-field form. The PDF opens the moment the form is sent, and its last pages lead to the next gate.View funnel →
- ScoreApp · SaaS$1M Lead Gen System MasterclassA free 20-minute masterclass sold on Daniel Priestley's name, on an opt-in page that is itself built in the software it goes on to sell.View funnel →
- ScoreApp · SaaSFree Account Campaign PagesFour landing pages, one per job, all ending at the same free sign-up, with a seven-question quiz waiting for anyone not ready to commit.View funnel →
- Tony Robbins · Coaching/ServicesBusiness Coaching Strategy SessionThe Results Coaching page with "Business" added, selling a free strategy session.View funnel →
- Tony Robbins · Info-productBusiness Mastery Virtual EventA five-day virtual event for business owners, behind an "APPLY NOW" button and no price.View funnel →
- Tony Robbins · Coaching/ServicesPeak Performance for Real Estate WorkshopA free Zoom workshop for Miami realtors, taught by "Tony Robbins' National Trainer" rather than Tony.View funnel →
- Tony Robbins · Info-productUnshakeable Business WorkshopA $97 recorded workshop, sold as Business Mastery "at a fraction of the cost".View funnel →
- SaaSUbersuggestFive free-tool doors, five different ad scripts, one paid plan list behind all of them — except the one ad promising a lifetime deal the pricing pages don't actually sell.View funnel →
- Vidonary · SaaSVidonary on Priestley's LinkedInThree LinkedIn posts from Daniel Priestley, paid for by his video startup: free hooks, the app at 20% off, and a $1,500-a-month done-for-you team.View funnel →
