Net Worth Report (Hampton) — a Call booking funnel teardown
ProductCoaching/Services
TypeCall booking
CategoryFounder community
How the Hampton net worth reveal funnel works
A free report is the bait for what is effectively the membership application. The ad asks “What’s the difference between a $10m, $100m, and $1 billion lifestyle?” The copy tells readers to comment “yes” for a DM, but every card of the carousel links to a download form anyway. Eleven ads linked here between 6 Jan and 26 Apr 2026, and none are live now.
The page sells the report on named teasers. Alex Hormozi, Bryan Johnson, Scott Galloway and an anonymous billionaire appear with dollar figures, and the report is called free although it “could costs thousands of dollars.”
The price of free is the application’s questions. The form asks for role, annual revenue band (the same sub-$3M options), industry, company URL, country, zip and a required phone number. So every download is already sorted, and a founder above $3M who wanted the report is now a qualified lead. The form was not submitted, so the delivery email and any follow-up are not captured.
Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.
The ad asks what separates a $10m, $100m and $1 billion lifestyle. The page answers with named founders and dollar figures, such as Alex Hormozi spending "~$80–120K/month".
The report is called free, but the form asks for role, revenue band, industry, company URL, country, zip and a required phone number. It is the membership application behind a download.
Because the form carries the revenue band, a founder above $3M who wanted the report is already a qualified lead. What happens after the form was not captured.
Sell
Retain
Attract
Capture
Nurture
Made for a big screen
See all 3 steps as one map
On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.
The ad asks what separates a $10m, $100m and $1 billion lifestyle. The page answers with named founders and dollar figures, such as Alex Hormozi spending "~$80–120K/month".
The report is called free, but the form asks for role, revenue band, industry, company URL, country, zip and a required phone number. It is the membership application behind a download.
Because the form carries the revenue band, a founder above $3M who wanted the report is already a qualified lead. What happens after the form was not captured.
