Opt-in/lead form
Hampton Opt-in/lead form — "Net Worth Reveal: A rare look at the monthly expenses, income, and investing habits of 50 founders"
Why it works
The report is sold on its teasers: Alex Hormozi's "liquid ~$95–100M… spends ~$80–120K/month", Bryan Johnson, Scott Galloway, Loom's Vinay Hiremath "declined ~$60M earn-out", and an anonymous billionaire, "Oscar". "This document, because of its rarity, could costs thousands of dollars. But we decided to make it completely free." The price of free is a form that asks everything the membership application asks: role, annual revenue band (the same sub-$3M options), industry, company URL, country, zip code and a required phone number, with the same SMS opt-in. It's a membership application disguised as a download.
