Direct-to-product funnel examples
Real-world Direct-to-product funnel examples across brands, so you can compare how the same play is run.
10 examples
- Blueprint · EcommerceLongevity Mix Subscription PageNo quiz, no gate, no email — one long page that argues the category and then defaults you to a three-month subscription.View funnel →
- The Diary Of A CEO · EcommerceThe 1% DiaryFacebook ads straight to a £35 diary, a free guide for an email that also appears as a £5 line in the £42 bundle, and a free-shipping bar £15 above one item.View funnel →
- Flightcast · SaaSFlightcast on the DOAC pagePodcast software advertised from The Diary of a CEO’s own page, landing on the homepage with the menu removed and a product tour before any form.View funnel →
- Peterson Academy · Info-productPeterson AcademyEach ad gets a landing page written for its subject, and every page ends at the same $500-a-year checkout.View funnel →
- Self Authoring · Info-productSelf Authoring SuiteThree writing programs at $29.90, and the button that says “Full Suite” sells two of them.View funnel →
- Tony Robbins · EcommercePersonal Power Audio ProgramThe 30-day audio program, advertised straight to its product page in the shop.View funnel →
- Tony Robbins · Info-productUltimate Edge Program"Tony Robbins' best selling program of all time", 60% off at $97.View funnel →
- Tony Robbins · Info-productUltimate Relationship ProgramTony and Sage Robbins' 10-day audio programme for couples, $97 with the order form on the page.View funnel →
- Tony Robbins · Info-productUnleash the Power Within Virtual Pass"In-person tickets are sold out", so the ads sell a $495 virtual pass, with a $100 coupon popup waiting for anyone who hesitates.View funnel →
- Understand Myself · Info-productUnderstand MyselfA $9.95 personality test sold by an ad running since 2023, with a second test for your partner at every button.View funnel →
