King Kong funnel — a Call booking funnel teardown

ProductCoaching/Services
TypeCall booking
CategoryMarketing agency
King Kong — "Why are we being called The Millionaire Factory?"

King Kong runs one offer from its own Facebook page — a free 30-minute “scaling growth map” call — behind a wide spread of creative. Of 79 active ads on 30 September 2026, 73 point at the same quiz-gated landing page; the sample captured here (24 distinct creatives) splits into three recognizable formats: a borrowed-brand hook (“THESE Disney/Rolex/Apple/Hermès marketing secrets…”), a bare revenue number (“$10.2B in receipts”), and a joke (Suby holding a sign about aging while he waits for a booking). One ad breaks the pattern by addressing warm traffic directly — book owners and webinar attendees — rather than cold strangers, and one leads to a completely separate, e-commerce-specific page instead of the shared funnel.

On the phone, a toast gets in the way. Its own ads run 100% on Facebook, so a mobile visitor is the normal case — and on the fourth question (a multi-select for current marketing channels) the page’s rotating “claimed a session” toast covers the Continue button end to end for roughly three samples in five. The button works in the gaps (re-checked 5 October 2026), so this costs taps rather than blocking the quiz; an earlier version of this page said the button could not be tapped at all, which was wrong.

Past that point, on desktop, the quiz is a branch, not a form. Nine more questions follow the name and email — what you sell, marketing channels, country, ad budget band, website, a business description, current and target monthly revenue, your biggest obstacle, a timeline — and the two revenue questions decide what happens next. Answer low and the quiz rejects you outright (“Unfortunately… it doesn’t look like we would be a good fit”) and hands you straight to Sell Like Crazy, the free book funnel mapped as its own card here — a real, coded connection between King Kong’s two funnels, not just a shared founder. Answer at the top of the scale and you reach an actual fork between hiring the agency and buying a self-serve course instead, King Kong’s other product line. On the desktop run neither option’s “Get Started” button responded to a click, tried three different ways; on a phone the Agency button worked, and led to three more questions and a details form that asks for a phone number.

Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.

Attract

Capture

124"Free 30-Minute Scaling Growth Map Session"King Kong — "Free 30-Minute Scaling Growth Map Session"

A toast sits on the quiz''s Continue button

On the phone, the rotating "claimed a session" toast covers the whole of the marketing-channels question's Continue button for about three samples in five. The button works between toasts, so it costs taps rather than blocking the quiz. Every ad runs on Facebook, so a phone is the normal case.

Nurture

3The unfinished-booking emails: "RE: Alex's appointment"King Kong — The unfinished-booking emails: "RE: Alex's appointment"

An abandoned booking becomes a missed appointment

Leave without booking and a named strategist emails under "RE: Alex's appointment", although there was no earlier thread. The free call is "worth $1,000", and the deadline shrinks to three days across three emails.

Sell

4"SORRY!" rejection, downsold into the bookKing Kong — "SORRY!" rejection, downsold into the book

The quiz is the qualifier

The page opens with a first-name field and runs through a long quiz including budget and current and target revenue. Answer $0 and you are sent to the free book funnel; answer at the top of the scale and you get a choice between the agency and a course. On a phone the agency path then adds three more questions and a details form that asks for a phone number.

Retain

Made for a big screen

See all 13 steps as one map

On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.

  1. King Kong — "Why are we being called The Millionaire Factory?"Ad"Why are we being called The Millionaire Factory?"
  2. King Kong — "This Is What I'll Look Like When You Finally Book A Call"Ad"This Is What I'll Look Like When You Finally Book A Call"
  3. King Kong — "THESE Disney marketing secrets make me $3m per month?"Ad"THESE Disney marketing secrets make me $3m per month?"
  4. King Kong — "$10.2B in receipts to prove THIS beats everything"Ad"$10.2B in receipts to prove THIS beats everything"

    One offer, many hooks

    Of 79 active ads, 73 point at the same free 30-minute session. The 24-creative sample splits into a borrowed brand, a bare revenue number and a joke, all landing on the same quiz.

  5. King Kong — "I see what you're doing... YES YOU!"Ad"I see what you're doing... YES YOU!"
  6. King Kong — "I went from a 2 ROAS to 10 overnight doing this"Ad"I went from a 2 ROAS to 10 overnight doing this"
  7. King Kong — "Free 30-Minute Scaling Growth Map Session"Quiz/survey"Free 30-Minute Scaling Growth Map Session"

    A toast sits on the quiz''s Continue button

    On the phone, the rotating "claimed a session" toast covers the whole of the marketing-channels question's Continue button for about three samples in five. The button works between toasts, so it costs taps rather than blocking the quiz. Every ad runs on Facebook, so a phone is the normal case.

  8. King Kong — E-commerce landing page (not captured)Landing pageE-commerce landing page (not captured)
  9. King Kong — "DO IT FOR ME" (Agency) vs "TEACH ME HOW TO DO IT" (Courses)Landing page"DO IT FOR ME" (Agency) vs "TEACH ME HOW TO DO IT" (Courses)
  10. King Kong — "BOOM!" details form, before the calendarOpt-in/lead form"BOOM!" details form, before the calendar
  11. King Kong — The unfinished-booking emails: "RE: Alex's appointment"EmailThe unfinished-booking emails: "RE: Alex's appointment"

    An abandoned booking becomes a missed appointment

    Leave without booking and a named strategist emails under "RE: Alex's appointment", although there was no earlier thread. The free call is "worth $1,000", and the deadline shrinks to three days across three emails.

  12. King Kong — "SORRY!" rejection, downsold into the bookSales page"SORRY!" rejection, downsold into the book

    The quiz is the qualifier

    The page opens with a first-name field and runs through a long quiz including budget and current and target revenue. Answer $0 and you are sent to the free book funnel; answer at the top of the scale and you get a choice between the agency and a course. On a phone the agency path then adds three more questions and a details form that asks for a phone number.

  13. King Kong — Strategy call (not reached)Booking/calendar pageStrategy call (not reached)

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