Sabri Suby

Suby built King Kong, an Australian direct-response agency, from a rented bedroom with $50, and now brands it “The Millionaire Factory” — a claimed $7.8B in client sales across 1,067 niches. He’s also a panelist (“shark”) on Shark Tank Australia, and his own ads lean on that title as hard as they lean on the agency’s revenue numbers.

Two funnels run under his name, on two different Facebook pages, selling two different things. His personal page advertises only Sell Like Crazy, his book — free plus shipping, framed as “prove it works” evidence for the agency. King Kong’s own page advertises only the agency itself: a free 30-minute strategy session, gated behind a multi-step qualifying quiz. The book is the free content play; the agency page is the paid one. Between July and September 2026 his personal page had gone dark (no active ads), while King Kong’s page was running 79 live ads for the same “book a call” offer.