Vidonary on Priestley's LinkedIn (Vidonary) — a Quiz funnel teardown
ProductSaaS
TypeQuiz
CategoryVideo software
Daniel Priestley’s Facebook page sells Dent, and ScoreApp advertises from its own page.
Vidonary, a younger company, runs its ads as LinkedIn posts from Priestley’s profile.
Three ads open three doors at three price points: a free set of 66 hooks behind a
three-question ScoreApp quiz, the app itself with a “doors close today” discount, and
Vidonary Premium, the team that produces his content, from $1,500 a month on a five-place
waitlist.
What was not captured: the hooks email (the quiz was submitted, but the inbox session had
expired when this was written up), the app’s plan and payment screens, and anything sent to the
Premium waitlist. LinkedIn’s library shows no run dates or reach for these ads.
Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.
All three ads are LinkedIn posts from Priestley’s own profile, “Paid for by Vidonary”. They read like posts, and his reach and his results do the selling.
The hooks page, the sign-up page and the Premium page each lean on one quote, from Priestley himself. The numbers move, though: 5 million views a month in one place, 10 million views in another.
The free hooks and the Premium waitlist both end with the app in front of the visitor: a “Create Your Account” button, or a demo from co-founder Martin.
The founder’s post ends “We close the doors today”, with 20% off, on software you would expect to be able to buy any day. The sales page it opens shows the app feature by feature and repeats the plan table three times.
On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.
All three ads are LinkedIn posts from Priestley’s own profile, “Paid for by Vidonary”. They read like posts, and his reach and his results do the selling.
The hooks page, the sign-up page and the Premium page each lean on one quote, from Priestley himself. The numbers move, though: 5 million views a month in one place, 10 million views in another.
The free hooks and the Premium waitlist both end with the app in front of the visitor: a “Create Your Account” button, or a demo from co-founder Martin.
The founder’s post ends “We close the doors today”, with 20% off, on software you would expect to be able to buy any day. The sales page it opens shows the app feature by feature and repeats the plan table three times.
