Daniel Priestley
Co-founder of Dent Global, ScoreApp and Vidonary; author of Oversubscribed and Key Person of Influence.
Ad · Dent GlobalPriestley co-founded three businesses that advertise on his name, and each uses a different channel. His personal Facebook page is Dent’s ad account: all 188 live ads on it sell the Key Person of Influence workshop. ScoreApp advertises from its own page, with him presenting the masterclass. Vidonary runs as LinkedIn posts from his profile, “Paid for by Vidonary”.
The three companies feed each other. Dent’s workshop and scorecard pages are built in ScoreApp, and the scorecard’s way of turning down a lead under $100k is to send it to ScoreApp. Vidonary’s pitch is the content team that produces his videos, and its lead pages are ScoreApp quizzes too. The free rung is all ScoreApp pages. The software rung is where the businesses he doesn’t take on as clients end up. The top rung is a call with Dent, or the Vidonary team on retainer.
The ladder
Every funnel Daniel Priestley runs, sorted by what it asks of you. The cheap rungs are doors to the expensive ones.
Free
An email, and on the Dent forms a mobile number
- Free masterclassScoreApp $1M Lead Gen MasterclassA free 20-minute masterclass sold on Daniel Priestley's name, on an opt-in page that is itself built in the software it goes on to sell.View funnel →
- Free workshopKey Person of Influence workshopOne live Zoom workshop sold as three regional events, with most of its "workshop" ads landing on a recording instead.View funnel →
- Free scorecardKPI and 24 Assets scorecardsThirty questions score your influence, then six profile questions decide what happens next: a strategy call, a 15-minute call, or a handoff to ScoreApp.View funnel →
- Free masterclassScoreApp $1M Lead Gen MasterclassA free 20-minute masterclass sold on Daniel Priestley's name, on an opt-in page that is itself built in the software it goes on to sell.View funnel →
Software
A free account, then a subscription
- Free planScoreApp free accountFour landing pages, one per job, all ending at the same free sign-up, with a seven-question quiz waiting for anyone not ready to commit.View funnel →
- App subscriptionVidonaryThree LinkedIn posts from Daniel Priestley, paid for by his video startup: free hooks, the app at 20% off, and a $1,500-a-month done-for-you team.View funnel →
- Free planScoreApp free accountFour landing pages, one per job, all ending at the same free sign-up, with a seven-question quiz waiting for anyone not ready to commit.View funnel →
Done with you, or for you
An application, then a call or a waitlist
- KPI acceleratorKPI GamePlan callThirty questions score your influence, then six profile questions decide what happens next: a strategy call, a 15-minute call, or a handoff to ScoreApp.View funnel →
- From $1Vidonary PremiumThree LinkedIn posts from Daniel Priestley, paid for by his video startup: free hooks, the app at 20% off, and a $1,500-a-month done-for-you team.View funnel →
- KPI acceleratorKPI GamePlan callThirty questions score your influence, then six profile questions decide what happens next: a strategy call, a 15-minute call, or a handoff to ScoreApp.View funnel →