Dent Global funnels
The business accelerator behind the Key Person of Influence programme, co-founded by Daniel Priestley.
Dent Global runs the Key Person of Influence (KPI) programme for owners of six- and seven-figure businesses, with offices in London, Sydney and Toronto. Its paid advertising does not run under the Dent name: every live ad comes from Daniel Priestley’s own Facebook page, and every one of them lands on a KPI page at become.keypersonofinfluence.com.
Those pages are built on ScoreApp, the quiz software that Daniel Priestley also co-founded. The ads offer a free live workshop or a recorded masterclass. Off the ads, the KPI site carries two more front doors: a Key Person of Influence scorecard quiz, and a “GamePlan” application for a strategy session with one of Dent’s advisors.
The scorecard is where Dent sorts its leads. Revenue and investment questions at the end decide whether a visitor is offered a 75-minute GamePlan call, a 15-minute diagnostic call, or a resources page whose last step is a ScoreApp signup.
Behind Dent Global
Dent Global · Coaching/ServicesKey Person of Influence scorecardsThirty questions score your influence, then six profile questions decide what happens next: a strategy call, a 15-minute call, or a handoff to ScoreApp.View funnel →