Business Coaching Strategy Session (Tony Robbins) — a Call booking funnel teardown

ProductCoaching/Services
TypeCall booking
CategoryBusiness coaching
Tony Robbins — "Better Strategy. Bigger Results." ad

How the Business Coaching funnel works

This page is the Results Coaching page with “Business” added. The headline, the background video, “Don’t compete without a coach” and the three-step “How it works” are the same, and every button reads “Get a Free Business Strategy Session”.

Only the words and the audience changed. The business version adds an FAQ (“Is business coaching for entrepreneurs?”) and six outcome tiles, from Increase Revenue to Overcome Challenges. The template is shared, so the free-session model is simply re-aimed at business owners.

The session itself is not captured. The form leads to a real sales call, so it was not submitted. The booking step is a placeholder in this teardown. On 28 September 2026 there were 12 live ads pointing at the page, started between 26 August and 26 September.

Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.

Attract

1"Better Strategy. Bigger Results." adTony Robbins — "Better Strategy. Bigger Results." ad

The blame moves to the owner

Both ads say the problem is "rarely effort. It's the thinking behind it", or "the psychology of the leader" ("Business is 80% psychology and 20% mechanics"). The fix on offer is a coach who exposes the blind spots.

Capture

23"Reach Peak Business Performance With the World's #1 Coaching System"Tony Robbins — "Reach Peak Business Performance With the World's #1 Coaching System"

The offer is a free session

The ads offer a "complimentary session" while spots last, and every button on the page reads "Get a Free Business Strategy Session". The page behind the ad is the form to get one.

Nurture

Sell

3The free strategy session (not captured)Tony Robbins — The free strategy session (not captured)

It is the Results Coaching page, reworded

Same headline with "Business" inserted, same background video, same three-step "How it works". It adds a FAQ and six outcome tiles, so the template is shared and only the audience changed.

Retain

Made for a big screen

See all 4 steps as one map

On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.

  1. Tony Robbins — "Better Strategy. Bigger Results." adAd"Better Strategy. Bigger Results." ad
  2. Tony Robbins — "True leaders never go it alone" adAd"True leaders never go it alone" ad

    The blame moves to the owner

    Both ads say the problem is "rarely effort. It's the thinking behind it", or "the psychology of the leader" ("Business is 80% psychology and 20% mechanics"). The fix on offer is a coach who exposes the blind spots.

  3. Tony Robbins — "Reach Peak Business Performance With the World's #1 Coaching System"Landing page"Reach Peak Business Performance With the World's #1 Coaching System"

    The offer is a free session

    The ads offer a "complimentary session" while spots last, and every button on the page reads "Get a Free Business Strategy Session". The page behind the ad is the form to get one.

  4. Tony Robbins — The free strategy session (not captured)Booking/calendar pageThe free strategy session (not captured)

    It is the Results Coaching page, reworded

    Same headline with "Business" inserted, same background video, same three-step "How it works". It adds a FAQ and six outcome tiles, so the template is shared and only the audience changed.

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