Founder Application Quiz (Hampton) — a Quiz funnel teardown
ProductCoaching/Services
TypeQuiz
CategoryFounder community
How the Hampton founder quiz funnel works
This is Hampton’s application before the move to city-specific pages. It ran as 660 ads between 27 Oct 2025 and 13 Jun 2026, and none are live now.
The ad sells the feeling, not the product. Sam Parr’s hook is that he sold his company to HubSpot and “felt completely alone”. The landing page then opens on a question, “Tell us what you’re here for”, with seven goals to pick from. Choosing any one starts the application, which turns a reader into someone halfway through a form.
The quiz does not screen anyone out. It is a ClickFunnels quiz with one question per screen: goal, role, revenue, country, city, then contact details. The revenue question looks like the qualifier, but every answer leads to the same next screen, and every path ends at the same name, email, phone, website and zip form. Any vetting happens afterwards. The quiz was not submitted, so the screen after “Apply” is not captured. The landing page says applicants are vetted, interviewed and vetoed by members, and that fewer than 8% are accepted.
Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.
Sam Parr's hook is that he sold his company to HubSpot and "felt completely alone". The page it opens asks "Tell us what you're here for" instead of pitching.
The revenue question looks like the qualifier, but every answer leads to the same next screen. Every path ends at the same form asking for a phone number, and the vetting happens afterwards.
Retain
Attract
Capture
Sell
Made for a big screen
See all 4 steps as one map
On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.
Sam Parr's hook is that he sold his company to HubSpot and "felt completely alone". The page it opens asks "Tell us what you're here for" instead of pitching.
The revenue question looks like the qualifier, but every answer leads to the same next screen. Every path ends at the same form asking for a phone number, and the vetting happens afterwards.
