Tony's Acoustic Challenge Ad — “Guitar Ads These Days...” YouTube ad

Why it works

His only live Google ad, and one video has carried YouTube for two years: ten times the views of any of his other ad videos. It runs in Demand Gen layouts (Shorts, Discover, in-feed), not only as pre-roll. In January the YouTube ads sent people to an ungated copy of the class (tonypolecastro.com/free-class/); by June they went through this funnel’s sign-up form instead.

YouTube in-feed video ad (Discover layout), advertiser Acoustic Life Inc · unlisted video uploaded 17 Sep 2024, 5.57M views · last shown 11 Oct 2026 · no call-to-action button