Salesforce Ad — “Get the latest sales trends”

Why it works

Two sentences and a “Download” button. The ad leads with the reader’s problem (time lost to the grind) and peer pressure (“your peers are relying on agents”), and doesn’t say the report is 37 pages or that there’s a form. It’s one of a set of pipeline-generation ads (objective code pgp-mtp in the UTM tag) that run alongside the compensation report, the Agentic Sales Blueprint and the ROI calculator, all from the Salesforce page.

Facebook and Instagram ad · page Salesforce · started 4 Aug 2026, several versions · utm_content cross-segment_pgp-mtp_…_state-of-sales-7. The same report also runs on LinkedIn and Google (steps below)