Ad
Hampton Ad — "What's the difference between a $10m, $100m, and $1 billion lifestyle?"
Why it works
A carousel of ten cards, each captioned "Founder Net Worth Reveal · Download". The first card sets up the question and says "Swipe for more". The copy asks readers to comment "yes" for a DM, the old engagement-bait tactic, but every card links to a download form anyway. Later ads sent people here without mentioning the report at all: an Austin Rief video ("Less than 5% get in. Worth applying to find out if you qualify.") and a post about his business idea both linked to this page in late April. A few days later, the Rief post's copy was pointed at a new Audience Playbook page instead.
11 ads linked here between 6 Jan and 26 Apr 2026. This carousel ran 21 Jan – 8 Mar 2026, co-branded Sam Parr with Hampton Founders. None are live now
The copy, in full
What's the difference between a $10m, $100m, and $1 billion lifestyle? I asked this question in Hampton's Slack community since we have founders worth $10m - $2b. If you want the full report from 50+ founders, comment "yes" and I'll DM it to you.