Ad
Dent Global Ad — "Every industry has three tiers" ad
Why it works
The newest copy in the account, and the one that names the programme: "We call this last group 'Key People of Influence.'" It is the book's argument in ten lines. Newbies, worker bees, and the few whose names come up in every conversation. The workshop is the free first step towards tier three.
Running since 30 Sep 2026 · the same copy runs to the EMEA, APAC and Americas pages and to the recorded masterclass
The copy, in full
Every industry has three tiers, and only ONE earns real money. At tier 1, you have the newbies. At tier 2, you’ve got the worker bees, who are great at what they do but rarely get the recognition. And then you’ve got tier 3 - A small group of people whose names come up in every conversation. We call this last group ‘Key People of Influence.’ They earn disproportionately, attract the opportunities, and have all the fun. And in 2026, this is the only way to scale to 7 or 8 figures in revenue. I've built a five-step strategy for anyone who wants to become the go-to name in their industry, and scale predictably. This is a full workshop, specifically for business owners with 7 and 8-figure growth goals. Click below and secure your spot.👇