Ad
Peterson Academy Ad — “Peterson Academy exists to offend you.”
Why it works
Run from a comedy page, to people who follow it for jokes, so the ad sells an attitude rather than a course. It says “over 90,000 students have already enrolled”. The page it lands on says 64,023.
Facebook video ad · partnership, John Lebbon/Funny with Peterson Academy · started 22 Aug 2026 · 21 copies, all to petersonacademy.com/reviews
The copy, in full
Peterson Academy exists to offend you. We are not building a soft, insulated little room where you can massage the feelings you should have learned to master. The purpose of education is not to feel good. It is not to feel safe. It is to become intellectually competent—even dangerous—and then to aim that competence at something worth fixing, in your own life and in the world beyond it. 100+ university courses across every major discipline, taught by world-class professors who care more about whether you're instructed honestly rather than whether you're comfortable. Over 90,000 students have already enrolled. Join today.