Peterson Academy funnels
Jordan Peterson's online university, 110+ eight-hour courses for $500 a year.
Peterson Academy sells one thing: a year of access to its course library, filmed lectures from Peterson and professors he has recruited (Bishop Robert Barron, Paul Kengor, David Eagleman, John Vervaeke and others). It costs $500 a year, $900 for two years or $5,000 for life, with a 7-day money-back guarantee and no free tier.
It is the biggest advertiser in his orbit. Around 550 of the Facebook ads found under his name point at petersonacademy.com, from his own page, from the Academy’s, and as partnership ads that run from the professors’ own pages. Each ad lands on a page written for its subject, and every one of those pages ends at the same checkout.
