Ad
King Kong Ad — "THESE Disney marketing secrets make me $3m per month?"
Why it works
A recognizable brand stands in for proof instead of a client result — Mickey Mouse opening a "Secret club" door. The same script runs with Rolex, Apple and Hermès substituted in, each claiming to reveal that brand's "marketing secret."
One of several brand-name-hook creatives in the 24-ad sample (Rolex, Apple and Hermès get the same treatment)
The copy, in full
Disney makes an insane $950k off a SINGLE customer! With their wild 'customer acquisition flywheel' it's how they print $91 billion per year. And every brand should be stealing these tactics.