Ad

Salesforce Ad — “Free Forever… Start your free trial now.”

Why it works

An announcement written as a personal note (“We wanted to make sure you knew”), with the reader’s company merged in. Point three says “Free Forever: Up to 2 users with no time limit”; the last line says “Start your free trial now.” The message sells a free plan as a way to find out whether Salesforce is right for you, the job a trial does.

LinkedIn Message Ad (sponsored InMail) 1142901464 · sender Salesforce · paid for by Iprospect.com Inc. · button “Sign Up” opens an external landing page

See it live

Salesforce — “Free Forever… Start your free trial now.” (mobile)

The copy, in full

Hi %FIRSTNAME%, We wanted to make sure you knew that Salesforce now offers a Free CRM edition specifically for growing businesses. Scaling a team is hard enough without your tools getting in the way. That’s why we’re offering the same world-class foundation that powers big enterprises, but tailored for teams like yours at %COMPANYNAME%. It gives you the essentials you need right now: 1. Unified Data: Track customers from lead to support ticket in one spot. 2. Zero Overhead: No software to install, no heavy IT lift. 3. Free Forever: Up to 2 users with no time limit. It’s the easiest way to see if Salesforce is right for your growth stage, with zero risk. Start your free trial now.