Ad
NP Digital Ad — "Become the Obvious Choice" — roofing vertical
Why it works
Same advertiser, same "Neil Patel with NP Digital" byline, completely different mechanism: the link tag reads "FB.ME", not npdigital.com. Local-service verticals (this one, plumbers, and a matching "one lead, five roofers" version) don't go to the consulting page at all — they route through a fb.me redirect into Messenger click-to-chat.
Library ID 1800716984605101 · active, running since 18 Sep 2026



The copy, in full
Homeowners don't hire the cheapest roofer. They hire the one they trust and can find.