Ad
Hampton Ad — "Dear NYC founders, Hampton's going all in on in-person."
Why it works
The creative is a screenshot of a Sam Parr tweet ("Dear NYC founders, Hampton's going all in on in-person. I'm building 10-person peer groups in your city."), laid over a photo of a dinner. Only the city changes between the thirteen versions, in the tweet, the first line of the copy and the link (?city=nyc). The long copy puts the entry bar in the second paragraph: $3m a year in revenue, or $3m raised, or a $10m exit. So the ad screens out most readers before they click, which is what an application funnel wants. The proof list skips from 5 to 7.
One of 13 image ads on Sam Parr's page, one per city, all started 27 Aug 2026 and live on 28 Sep. The Hampton Founders page runs the same set too, 14 ads started 19–28 Aug and also still live
The copy, in full
Hey NYC founders: If you're building a successful business and can't talk to anyone about your problems, keep reading. We'll tell you: #1 - How Hampton works #2 - Proof that it DOES work *** HOW IT WORKS *** Hampton is a community for vetted high-growth founders. We look at founders who have either done $3m/year in revenue or raised $3m in VC. If you had a prior exit for $10m, you may also qualify. We have over 1,000 members doing $25m/year on average, so we know the challenges you face. You're making $10m decisions and don't know who to turn to for advice. You can't ask your employees, your board, your friends. But you can ask other founders who are going through the same thing (or have already scaled to the other side). We place you in a Core group with ~9 other founders in your city, in real life, to talk about everything transparently: -How to scale your business -How to manage your finances -How to handle challenges in your personal life Hampton Core groups work because nothing is off-limits. And everyone is on the same page. You also get exclusive access to Hampton events. Dinners, roundtables, retreats, and meetups running all year. Hampton events draw 7, 8, and 9-figure founders. Want proof it works? Just look at who's a part of Hampton. *** PROOF IT WORKS *** The founders of these companies are all active Hampton members getting value out of their Core groups: 1. Figure AI – $39B valuation 2. Pave – $1.6B valuation 3. Slash – $1.4B valuation 4. Plantd – 8-figure revenue 5. Ease – 8-figure revenue 7. MorningBrew – 8-figure revenue 8. Overture Promotions – 8-figure revenue 9. Autopilot – 8-figure revenue Here's what a 9-figure founder with 30+ M&A deals had to say: "Since joining Hampton, I've cemented a group of core relationships with other founders who have all experienced similar business and personal challenges, often at stages well in advance of mine. If you are on the fence about joining, I would encourage you to consider Hampton." Slack message from a new founder who just joined: "insane value so far. i've been in for like 6 weeks and already: • closed a new client that's super unique for our portfolio and we're really excited about it (wasn't intending to get any new business in here but that did happen) • seemingly transformed my entire financial function based on some honest and tough feedback from my core group." So if you're a founder who values real connection for their business and life… Then click this ad and fill out the application.