Ad
Salesforce Ad — LinkedIn: InMails from “Salesforce for Small Business”
Why it works
On LinkedIn the trial arrives in the inbox, sent from a “Salesforce for Small Business” page. The newest version has three buttons: “Try free for 30 days” opens the trial page, while “What’s included?” and “See a customer story” continue the conversation inside LinkedIn. Other versions don’t send anyone to the website at all: “Sign Up” opens LinkedIn’s own form in the inbox (“Sign up now and we’ll reach out to help you get started”). In Southeast Asia the message names the reader’s country and company (“running a small business in Thailand… it’s holding %COMPANYNAME% back”) and swaps the free trial for a switching discount: 40% off, 20% in Singapore.
LinkedIn Message Ads (sponsored InMail) · senders “Salesforce for Small Business” and Salesforce · ads 1476569514, 1476802024, 1269909793, and a country-by-country run in Southeast Asia (1427821763 Thailand, 1427841503 Philippines, 1427886803 Indonesia, 1427956903 Malaysia, 1428097123 Vietnam; 20% off in Singapore, 1507746013)
“Most CRMs take weeks to set up. Starter takes minutes.” Three buttons: Try free for 30 days, What’s included?, See a customer story. 
The trial offered through LinkedIn’s own form: “Sign up now and we’ll reach out to help you get started with this offer.” The button opens a form in the member’s inbox, not a web page. 
The Southeast Asia version: “Hey %FIRSTNAME%, running a small business in Thailand means making every second count.” No trial; “Get 40% off when you switch today.”
The copy, in full
Hi %FIRSTNAME%, Most CRMs take weeks to set up. Starter takes minutes. Connect your email, import your contacts, and your agentic sales and service experience is ready to go. Try Starter free for 30 days and see what your team can do with agentic AI that knows your business. No credit card required. No commitment.