Ad

King Kong Ad — "I see what you're doing... YES YOU!"

Why it works

The one ad addressed to warm traffic, not cold — it assumes the viewer already has some relationship with King Kong (a lead magnet, a webinar, the book) and pitches a "profit plan" on that basis. Suby appears on camera himself rather than in a stock/TV clip.

Points at kingkong.com.au/30-minute-strategy-session/, a regional (.com.au) domain variant of the same booking page

King Kong — "I see what you're doing... YES YOU!" (mobile)
Mobile feed
King Kong — "I see what you're doing... YES YOU!" (desktop)
Desktop feed

The copy, in full

Hey guys, Sabri Suby here from King Kong. And it looks like you've downloaded one of our reports, or attended a webinar or maybe even bought my book!