Email

ClickFunnels Email — The challenge emails: three a day, timed to the session

Why it works

Registration starts a sequence that runs for thirteen days. Each live day gets three emails from "Russell": a morning tease ("[DAY 3] the queen of getting non-sales people to collect money…"), a "we're LIVE!" at doors-open, and the replay that night. The replay comes with its own deadline, "we pull it down as soon as we go live tomorrow", so every evening carries a small reason to watch now. A second sender, "Ben [One Comma Club Team]", writes during the sessions from "inside the room", and sends the homework. The regular ClickFunnels newsletter keeps going underneath it all (Dream 100, a case study on losing money per customer), so the challenge sits on top of the list rather than replacing it. All three names send from the same no-reply address.

28 emails, 23 Sep – 5 Oct 2026 · all from [email protected] · three sender names: "Russell | ClickFunnels", "Ben [One Comma Club Team]", "ClickFunnels Team"

  1. ClickFunnels — The challenge emails: three a day, timed to the session (screen 1)
    "YOU'RE IN! (here's your next step…)", sent the moment you register. Four steps: join the Facebook group, block the time, show up, and "Consider Upgrading To VIP (Optional)", which "You won't be able to upgrade AFTER the challenge starts". The link goes to /upgrade-2nd-chance, the "only chance" page, a third time.
  2. ClickFunnels — The challenge emails: three a day, timed to the session (screen 2)
    The morning email of Day 2. It opens with proof from the night before: "2 leads… 4 leads… 8 leads… someone got 12 people messaging them. Another person got SIX clients. From one post." Results from yesterday's homework sell today's session.
  3. ClickFunnels — The challenge emails: three a day, timed to the session (screen 3)
    "we're LIVE! today you become a Funnel Hacker…" Sent at doors-open: a list of what is happening in the room right now and one button. Short, because its only job is to get you onto Zoom.
  4. ClickFunnels — The challenge emails: three a day, timed to the session (screen 4)
    The night's replay email. It retells the session as a story ("Did today blow your mind?! Because it blew mine!!!") for the people who missed it, then links the replay.
  5. ClickFunnels — The challenge emails: three a day, timed to the session (screen 5)
    "Hey - Ben here. I'm sitting in the room and I genuinely can't believe what's happening right now." Sent half an hour into the Day 4 session by a team member, describing each bonus as it is announced. It does what the live chat does on a webinar page, for everyone who isn't watching.
  6. ClickFunnels — The challenge emails: three a day, timed to the session (screen 6)
    Ben's homework, as tick-boxes. The first box is "Watch the replay… we pull it down as soon as we go live tomorrow!" The homework is the reason to stay engaged between sessions, and the replay deadline is the reason to do it tonight.