The pitch is “patterns”: whatever the relationship problem, “the answer is always the same”. Every button reads “Get a complimentary session”, and the three steps are claim the session, “get matched with a coach”, transform your relationship. The testimonials are couples’ stories such as “Days of Silence” and “Separated and Pregnant”.
The session is framed as the start of coaching. Being matched with a coach is step two, so by the time a price comes up the prospect already has a coach. The results block is copied from the other coaching pages, so a page about love leads with “81% improved their time management skills”.
Two things are missing. The session itself is not captured, because the form leads to a real sales call and was not submitted. The ads also never mention the $97 Ultimate Relationship Program, which sells the same “patterns” pitch.
Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.
The "bring back the spark" ad is the "feel wanted" body copy minus its first paragraph, under a different headline. The distance ad tells a different story (drift, not buried passion), and all three close on the same complimentary strategy session.
The ads carry named couples ("Marcus & Belle", "Jenn & Paul") and the page leads with stories like "Days of Silence" and "Separated and Pregnant". The results block is copied from the other coaching pages, so it leads with "81% improved their time management skills".
Every button reads "Get a complimentary session", and the three steps are claim the session, "get matched with a coach", transform your relationship. By the time a price comes up, the prospect already has a coach.
Retain
Attract
Capture
Sell
Made for a big screen
See all 5 steps as one map
On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.
The "bring back the spark" ad is the "feel wanted" body copy minus its first paragraph, under a different headline. The distance ad tells a different story (drift, not buried passion), and all three close on the same complimentary strategy session.
The ads carry named couples ("Marcus & Belle", "Jenn & Paul") and the page leads with stories like "Days of Silence" and "Separated and Pregnant". The results block is copied from the other coaching pages, so it leads with "81% improved their time management skills".
Every button reads "Get a complimentary session", and the three steps are claim the session, "get matched with a coach", transform your relationship. By the time a price comes up, the prospect already has a coach.
