Ultimate Relationship Program (Tony Robbins) — a Direct-to-product funnel teardown
ProductInfo-product
TypeDirect-to-product
CategoryRelationships
How the Tony Robbins Ultimate Relationship Program funnel works
This is a $97 sales page (against a “$249 Value”) for a 10-day audio program by Tony and Sage Robbins. The opening testimonials are the strongest on the site (“Three days in, I canceled my divorce.”), and the letter makes the same case as the Relationship Coaching page: “Every relationship runs on one. A pattern.”
The order form carries two bumps. It is the embedded tonyrobbins.com widget. The first bump is Tony Robbins AI at $39/month, a subscription added to a one-off purchase with a line granting permission “to charge your card for future payments”. The second is a $77 “Personal Coaching Collection” of six sessions. The RPM checkout sells what looks like the same collection as four sessions.
Not captured: what happens after payment. Delivery is presumably through the Tony Robbins app, and any later offer was not seen.
Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.
All three ads describe it the same way, "a 10-day audio experience where Tony and Sage work with real couples in real time". What changes is the pain: patterns, lost desire, and waiting making things worse. Each closes "Start the Ultimate Relationship Program now".
The ads link straight to a sales page with the order form embedded: "Only $97 Today" against a "$249 Value". The opening testimonials include "Three days in, I canceled my divorce."
3
A tick box adds a subscription
Under the form, one bump adds Tony Robbins AI at $39/month to a one-off purchase, with a line granting permission "to charge your card for future payments". A second bump is a $77 Personal Coaching Collection of six sessions.
The program is the self-serve version of Relationship Coaching, so a buyer who finishes the ten days is also a warm lead for the coaching. What happens after payment was not captured.
Attract
Sell
Retain
Made for a big screen
See all 5 steps as one map
On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.
All three ads describe it the same way, "a 10-day audio experience where Tony and Sage work with real couples in real time". What changes is the pain: patterns, lost desire, and waiting making things worse. Each closes "Start the Ultimate Relationship Program now".
The ads link straight to a sales page with the order form embedded: "Only $97 Today" against a "$249 Value". The opening testimonials include "Three days in, I canceled my divorce."
3
A tick box adds a subscription
Under the form, one bump adds Tony Robbins AI at $39/month to a one-off purchase, with a line granting permission "to charge your card for future payments". A second bump is a $77 Personal Coaching Collection of six sessions.
The program is the self-serve version of Relationship Coaching, so a buyer who finishes the ten days is also a warm lead for the coaching. What happens after payment was not captured.
