Blueprint Pricing page — The buy box — 90-day default

Why it works

The funnel's entire mechanic. The 90-Day Supply is pre-selected and flagged BEST VALUE at $124.95 from $147.00 — "SAVE 15%", "$1.39 / serving" — with Subscribe & Save already chosen over "One-time · No discount". The 30-Day sits beneath it, unselected, at $46.55 and $1.55 / serving. Per-serving figures are printed under both prices, so the page performs the unit-cost comparison on the visitor's behalf, in the direction it wants. The striking part is what this costs relative to the brand's other funnel: the Protocol Quiz recommends this same product as the 30-day at 5% off — this page's consolation option. The colder the traffic, the deeper the discount.

90-day $124.95 (15% off) pre-selected · 30-day $46.55 (5% off)