Blueprint Sales page — "The results are in" — personalized protocol

Why it works

The payoff, and the funnel's best and worst decisions in one screen. Best: the basket really is derived from the answers — two fixed flagship SKUs plus three slots driven by the goals question. Worst: every product renders with "Ships Monthly" pre-selected and "One-time purchase" unselected, and the price shown is the subscription price with the one-time price struck through beside it. The visitor never opts into a subscription; they opt out of a discount. "Add All to Cart" then carries five monthly shipments into the cart without a cadence ever having been chosen.

5 products · $195.70 · subscription pre-selected on every line