Upsell/OTO
ClickFunnels Upsell/OTO — "Upgrade to VIP for FREE", really a ClickFunnels trial
Why it works
The page after registering says "STEP 2 OF 3", "CONGRATS! YOU'RE IN!" and "Don't Exit This Page". It offers a VIP Pass "normally $25,991+" for free, and almost all of that number is one line: "$25,000+" for a daily early session with Russell. Partway down, the letter says what the pass actually is: "A 14-Day Trial of ClickFunnels For FREE… After 14 days, it's $197/month". The card form at the bottom is a software trial sign-up. Two pressure devices sit on top of it. "You Will Only See This Video ONCE" is not true, because the same offer is back two clicks later. "Upgrade closes in 15:00" starts from fifteen minutes for every new visitor. It keeps counting down if you reload, but a new browser gets a fresh fifteen minutes. The decline link is written out in full as a confession: "No thanks, Russell. I understand this is my only chance… but I'd rather try to figure it out on my own without the tools."
