Ad

The Diary Of A CEO Ad — “This diary won’t change your life” image ad

Why it works

The same campaign without Bartlett: the OnePercent page on its own, a green diary on a green field and “New colours of the 1% Diary now live”. The first line plays down the product to sell what it teaches. Same mismatched Conversation Cards display link.

Facebook image ad · page OnePercent · started 16 Sep 2026 · utm_campaign=onepercent

The Diary Of A CEO — “This diary won’t change your life” image ad (mobile)
Mobile feed
The Diary Of A CEO — “This diary won’t change your life” image ad (desktop)
Desktop feed

The copy, in full

This diary won’t change your life, but the mindset it teaches you definitely will. Ready to take action & achieve your goals? It starts here.