Steven Bartlett
Host of The Diary Of A CEO, co-founder of Flightcast, and a Dragons' Den investor.
Ad · The Diary Of A CEOBartlett’s own site, stevenbartlett.com, collects nothing: no newsletter, no popup, just a timeline, press and four enquiry email addresses. The selling happens on other domains. The DOAC Shop sells the diary and the cards and gives away guides for an email, his two newsletters (Behind the Diary, his Sunday letter, and the DOAC newsletter) each have their own site, and Flightcast sells podcast software to other shows.
His Facebook ads run under three names: “Steven Bartlett”, “The Diary of a CEO” and “OnePercent”, often as partnership ads that put his name and photo on someone else’s post. Most of what runs from The Diary of a CEO page is sponsors: ketone drinks, a travel kit, a dictation app, each written in his first person. His newsletters are advertised as Facebook instant forms that sign people up without leaving the app.
The ladder
Every funnel Steven Bartlett runs, sorted by what it asks of you. The cheap rungs are doors to the expensive ones.
Free
An email, then a few questions about you
- Free PDFGoal Setting GuideA free PDF set up as a product in the DOAC shop, with reviews, a video and three screens of questions after the email.View funnel →
- Free newslettersBehind the Diary and the DOAC newsletterTwo newsletters on one sign-up app: Behind the Diary, Bartlett’s Sunday letter (“Join 450K subscribers”), and the DOAC episode newsletter, both passing new subscribers through SparkLoop recommendations.View funnel →
- Free PDFGoal Setting GuideA free PDF set up as a product in the DOAC shop, with reviews, a video and three screens of questions after the email.View funnel →
Physical product
A card at checkout
- £35The 1% DiaryFacebook ads straight to a £35 diary, a free guide for an email that also appears as a £5 line in the £42 bundle, and a free-shipping bar £15 above one item.View funnel →
- £42The 1% Lock In BundleFacebook ads straight to a £35 diary, a free guide for an email that also appears as a £5 line in the £42 bundle, and a free-shipping bar £15 above one item.View funnel →
- £35The 1% DiaryFacebook ads straight to a £35 diary, a free guide for an email that also appears as a £5 line in the £42 bundle, and a free-shipping bar £15 above one item.View funnel →
Software
An account, before any price is shown
