Ad
Salesforce Ad — LinkedIn: the same promise, to two audiences
Why it works
The Facebook copy word for word, with a headline that names the tool (“Calculate your sales team’s ROI”). The same two sentences also go out as a sponsored InMail from the “Salesforce for Small Business” page, so the calculator is pitched to enterprise sales teams and to small businesses with the same number. LinkedIn also carries a different calculator, an AI Agent ROI Calculator (“Build an AI agent business case in 5 minutes”), which is a separate offer.
LinkedIn single-image ad 1483813746 from the Salesforce page, and a sponsored InMail 1573959754 from the “Salesforce for Small Business” page · paid for by Iprospect.com Inc. No Google ad for this calculator turned up among about 3,300 recent Salesforce Google ads
The image ad from the Salesforce page. 
The same copy as an InMail from “Salesforce for Small Business”, with a “Learn More” button.
The copy, in full
Salesforce customers grow their revenue by 30% on average with Agentforce Sales. Calculate your team’s potential today. Calculate your sales team’s ROI with Agentforce Sales. Learn more