Email

Acquisition.com Email — The workshop sequence — 8 emails in 19 days

Why it works

What the qualified branch actually receives instead of its lead magnet. Nothing in these eight emails delivers the five frameworks; every one of them sells a Las Vegas workshop. The sequence rotates the From name across three people — Leila opens, a salesman named Ed Turney does the two follow-ups, Alex takes the rest — while the sending address never changes, so a reply lands in the same place no matter whose name is on it. The scarcity is built in public across three days: 90 seats, then 39 seats left, then sold out.

26 Aug – 14 Sep 2026 · all from [email protected] · three different sender names

  1. Acquisition.com — The workshop sequence — 8 emails in 19 days (screen 1)
    Seven minutes after the opt-in. From Leila, not Alex — the first thing the funnel does is hand you to someone other than the person in the ad. It gives a real asset (a video on the theory of constraints, "taken from our post-purchase sequence") and puts the workshop only in the P.S.
  2. Acquisition.com — The workshop sequence — 8 emails in 19 days (screen 2)
    Three hours later, a different sender: "Hey this is Ed from Alex Hormozi's team." Ed forwards the previous email — "I've copied you on the email below" — so the same asset gets a second delivery inside a human follow-up. The P.S. offers a call.
  3. Acquisition.com — The workshop sequence — 8 emails in 19 days (screen 3)
    "You're getting this a day early because you've bought from us, booked with us, or have been following for a while." None of that was true — this contact downloaded a free PDF the previous day. The insider framing is applied to everyone on the list, which is the tell that it is a template, not a segment.
  4. Acquisition.com — The workshop sequence — 8 emails in 19 days (screen 4)
    Ed again, with the same structure as his first — "I wanted to make sure you saw this email Alex shot over." Objection-handling content (the top 5 questions about the workshops) delivered as a forward, so the rep stays the messenger and Alex stays the authority.
  5. Acquisition.com — The workshop sequence — 8 emails in 19 days (screen 5)
    The launch. "My first ever $100M Sales Workshop. November 18th & 19th, in Vegas. 90 seats." A named number to start the countdown from, and fourteen years of credentials underneath it.
  6. Acquisition.com — The workshop sequence — 8 emails in 19 days (screen 6)
    Thirty hours later, the identical email with one number changed: 90 seats becomes "Only 39 seats left." Re-sending the same body with a moved counter is the whole mechanism — the scarcity is the new information.
  7. Acquisition.com — The workshop sequence — 8 emails in 19 days (screen 7)
    A pause in the selling. A customer video from "Nick" about his experience, signed by Alex as Founder. Social proof arrives after the urgency rather than before it, giving the reader a reason to revisit a decision the countdown just forced.
  8. Acquisition.com — The workshop sequence — 8 emails in 19 days (screen 8)
    Two weeks' silence, then the close of the loop: the 14 Oct workshop sold out, all 100 seats gone. The scarcity claim is retroactively proven, and the same message re-opens the door — "there may be another date open" — so the proof and the next offer arrive in one line.