Leila Hormozi
CEO and Chairwoman of Acquisition.com.
Ad · Acquisition.comLeila runs Acquisition.com as CEO, and the operational material — the scaling, hiring and compensation frameworks — is credited to her. Her own Facebook page advertises the same funnels as Alex’s, with identical copy, which makes her a second distribution channel for the brand rather than a separate one.
She does run a separate property, the Leila’s Letters newsletter at leilahormozi.com, but it carries no paid advertising and none of its funnel is captured here yet. If it is, it belongs as its own Brand, with this person record shared across both.
The ladder
Every funnel Leila Hormozi runs, sorted by what it asks of you. The cheap rungs are doors to the expensive ones.
Free
A form, and your revenue
- Free roadmapScaling Roadmap QuizA six-screen quiz that hands out a personalised roadmap, and uses the revenue answer on its last screen to decide whether you get a $5k workshop pitch or a course video.View funnel →
- Free frameworks5 Scaling FrameworksA free lead magnet whose opt-in form quietly sorts you — one answer decides whether you get a sales pitch or a pile of free training.View funnel →
- Free kitSales Team Scaling KitA free sales-team kit whose form checks both your revenue and your ownership before deciding whether you get a workshop pitch or only a thank-you.View funnel →
- Free roadmapsSales & Marketing RoadmapsThe Roadmap split by function: free Sales and Marketing roadmaps on their own host, where the sales one ends on a "founders-only" booking page.View funnel →
- Free roadmapScaling Roadmap QuizA six-screen quiz that hands out a personalised roadmap, and uses the revenue answer on its last screen to decide whether you get a $5k workshop pitch or a course video.View funnel →
$5k
A call, then a seat at a two-day workshop in Las Vegas
