They are the main Scaling Roadmap’s sibling pages, on the vantage.acquisition.com host, advertised from the same Hormozi Facebook page with four live ads (a still and a video for Sales, a still for the Sales B variant, a video for Marketing). The ad copy is the Roadmap’s three-constraint opening, with “Playbook” in the Sales copy and “Roadmap” on the buttons.
The Sales Roadmap is a one-page form that ends on a “founders-only” page with a booking widget. The Marketing Roadmap is a wizard.
What is captured and what is not. One revenue arm of the Sales form was submitted ($1M–$3M, majority owner), so the routing is not known. Both forms reject an invented phone number, so no other arm was walked and the Marketing wizard stops at the phone screen. Nothing after the phone screen of the Marketing form, no delivery email and no booking calendar was captured.
Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.
The main Roadmap is generic. Here the same hook is cut into a Sales roadmap and a Marketing roadmap on their own host, with function-specific ads, buttons and a function-specific founders-only page behind the sales one.
Both forms validate the number rather than just collect it, and the country picker pre-fills from the visitor's location, so the number arrives with a plausible country code. The consent line says leads are contacted by automated dialler and AI.
The sales ad sells a "Playbook", the form page offers a "Roadmap", and the thank-you page says "PLAYBOOK SENT". The asset is one file with three labels.
4
The thank-you filters again
"NOT FOR SALES REPS. This is a FOUNDERS-ONLY program." appears after the lead has already answered the ownership question, so the page narrows the audience a second time with copy rather than routing.
Retain
Attract
Capture
Sell
Made for a big screen
See all 5 steps as one map
On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.
The main Roadmap is generic. Here the same hook is cut into a Sales roadmap and a Marketing roadmap on their own host, with function-specific ads, buttons and a function-specific founders-only page behind the sales one.
Both forms validate the number rather than just collect it, and the country picker pre-fills from the visitor's location, so the number arrives with a plausible country code. The consent line says leads are contacted by automated dialler and AI.
The sales ad sells a "Playbook", the form page offers a "Roadmap", and the thank-you page says "PLAYBOOK SENT". The asset is one file with three labels.
4
The thank-you filters again
"NOT FOR SALES REPS. This is a FOUNDERS-ONLY program." appears after the lead has already answered the ownership question, so the page narrows the audience a second time with copy rather than routing.
