Opt-in/lead form
ScoreApp Opt-in/lead form — "Get the $1M Lead Gen System Blueprint" opt-in page
Why it works
The page leads with Priestley, not the product: "Daniel Priestley shows you: The step-by-step process used to generate high-quality leads", a video trailer, and "A 20-minute Masterclass" repeated under the headline. The form asks for three things, first name, last name and a business email. Below it come a strip of logos (the Great British Entrepreneur Awards, Ali Abdaal), four testimonials about learning from Priestley, and a short biography that names his other company, Dent Global. ScoreApp is not named until the fourth section, "Why ScoreApp is the super-effective marketing tool you need", where it is introduced as the tool the masterclass teaches. The page itself is a ScoreApp scorecard, so a visitor signing up to learn scorecard marketing is already using one.
