Heyflow Sales page — "Not quite the right fit — at least not yet"

Why it works

The screen most funnels do not bother to build. Sub-$100k spend does not hit a dead end or a bare "you don't qualify" — it gets a downsell to the self-serve product (14-day trial, no card), two more soft options, and an explicit re-qualification threshold: "Once your paid traffic hits $100,000+, you'll qualify for the sprint. We'll be here." Rejection is converted into a product signup now and a pipeline entry later, and the CTA leaves for app.heyflow.com/signup with utm_source=fbig attached.