The Diary Of A CEO Upsell/OTO — “You’re £15.00 away from free shipping”

Why it works

The cart drawer opens on add-to-cart with a progress bar to free shipping at £50. One diary is £35, so the cheapest way over the line is a £25 deck of cards, the same two products the diary page suggests. Under the checkout button: “3.5M+ conversations sparked worldwide” and “100,000+ sold globally”.