Function of Beauty funnels
Hair care formulated by hair type, sold as a custom subscription on its own site and as ready-made bottles at Target, Walmart and Amazon.
Function of Beauty started as custom shampoo. You took a hair quiz, got a formula built from your answers, and received a bottle with your name on it, on a subscription.
It now sells two ways. On functionofbeauty.com, the quiz still ends in a named regimen on a delivery schedule. At Target, Walmart and Amazon, it sells fixed lineups for straight, wavy, curly and coily hair, at about $10 a bottle. The custom part comes as booster shots you pour in.
Its paid social points at the shelf.
