Ad
Noom Ad — "Experiencing menopausal weight gain?" — Aging & Metabolism image ad
Why it works
Noom's app ads are the most numerous on its US page (79 running) but rank below its medication ads by reach. Nearly all carry this one copy, about a new "Aging & Metabolism" coursepack, and change the creative. This one asks "Experiencing menopausal weight gain?" over a grid of goal weights, "Tap your goal weight", and "Calculate how long it will take to reach your goal weight", the same can't-read-it-just-tap device Simple's ads use. The link, `/programs/health-weight/exsf01`, redirects to the quiz's first question. In Europe, where Noom does not sell medication, these are the only ads it runs.
The copy, in full
YES, Noom finally has a coursepack for Aging & Metabolism🎉 Learn how your journey is affected by: 💪 Muscle Loss 🔥 Hormone Changes 🍔 Metabolism So you can make progress towards your goals at any age 🏅 Take the quiz to see if you qualify! *Additional charge with a Noom plan. Restrictions apply. Available to new Noom users only. www.noom.com Now Try The NEW Course Pack