Noom funnels
A psychology-based weight-loss app that now sells GLP-1 medication through the same kind of quiz.
Noom made its name with a weight-loss app built on behaviour change and sold through a long web quiz with a pay-what-you-want trial. It now runs two funnels side by side. Noom Weight, the app, is what its European ads sell and what its homepage leads to. Noom Med sells prescription GLP-1s: compounded semaglutide and tirzepatide, branded drugs such as the Wegovy pill and Zepbound, and Medicare-covered prescriptions. Medication is what its biggest US ads sell. Each funnel offers the other as its way out.
Noom · Coaching/ServicesGLP-1 Medication QuizAds for $79 microdoses, Wegovy pills and $50 Medicare copays, one medical intake dressed as a quiz, and a plan that starts at the cheapest compounded drug.View funnel →
Noom · SaaSWeight-Loss QuizThe quiz the category copied. An email gate at screen 20, a goal date that moves two months closer as you answer, and a "pick your price" trial with one price.View funnel →
Noom · SaaSWeight-Loss QuizThe quiz the category copied. An email gate at screen 20, a goal date that moves two months closer as you answer, and a "pick your price" trial with one price.View funnel →