Simple funnels
An AI weight-loss coaching app, sold entirely through a 74-screen web survey.
Simple sells an intermittent-fasting and weight-loss coaching app, and sells it almost entirely through paid social. Its Facebook page runs more than 50,000 ads, and every one goes to a survey on simple.life: there is no homepage visit and no landing page. Each activity has its own survey (intermittent fasting, water fasting, walking, tai chi walking, chair tai chi, military calisthenics), and the ads change art style daily while keeping one layout. The survey ends at a subscription paywall, and anyone who signs up without paying gets about fifty emails a month.
