Ad
Function of Beauty Ad — "Curl routine of your dreams, now 15% off on @Amazon" — TikTok post run as an ad
Why it works
On TikTok, Function of Beauty advertises with its own feed. It posts a video, then pays to show it to people who don't follow the account. In 2026 it posted 135 videos up to mid-October, and TikTok marks 89 of them as ads. Its five most-played videos of the year are all ads, at 1.1M to 4.4M plays. This one is seven seconds of the curly lineup, in the order to use it. It points at a retailer: "now 15% off on @Amazon". The October posts take one hair type at a time, like the brand's Meta ads: "Paging wavy hair girls. 💜", "Straight hair. Straightforward care." The bio lists the shelves: "@amazon @target @walmart @krogerco @meijerstores @heb".
2.5M plays · 16.3K likes (26 March 2026)
The copy, in full
Curl routine of your dreams, now 15% off on @Amazon ! 🚿 ➿ Shampoo (Twice, we're double cleansing!) ➿ Mask (1-3x a week) ➿ Conditioner ➿ Leave-in Conditioner ➿ Super Shape Curl Cream Make that Type 3 hair bounce back! #type3hair #curlyhairroutine #showerroutine #3ahair #3bhair